Promote Event on Facebook: Simple Tips to Get Started

Want to get more people to attend your event? Facebook is a great place to start. It’s free, easy to use, and lots of people spend time on it every day. Whether you're planning a small gathering or a big show, Facebook can help you spread the word fast.

In this guide, we’ll walk through five simple strategies on how to promote an event on Facebook. You don’t need any special skills or tools. Just follow along, and you’ll be ready to reach more people and get them excited to join.

5 Effective Strategies to Promote Your Event on Facebook

Let’s look at five simple ways to promote your event and get more people interested.

1. Make a Strong Event Page

Your Facebook event page is where everything begins. It’s the first place people go to learn about your event, so it needs to look clear and inviting.

Use a cover photo that matches your event. It could be your team, your product, your space, or anything that shows what the event is about. Keep the title short and clear. In the description, tell people what’s happening, why it matters, and how they can join. Write like you’re talking to a friend.

Add the event schedule so people know what to expect. Say who the event is for and share anything exciting, like guest speakers, giveaways, or live demos. End with a simple call to action, like “RSVP now” or “Get your ticket today.”

Stay active on your event page. Post updates, reply to questions, and thank people for showing interest. You can also ask your partners or team to share the event on their pages. This helps you reach more people and keeps the buzz going.

2. Get More People to Your Event With Fun Content

Facebook is full of content, so yours needs to stand out. Fun and interesting posts help people stop scrolling and pay attention to your event.

Here's how you can make your content more engaging and shareable:

Use Bright Images and Short Videos

People notice visuals first. Use colorful, clear images that show what your event is about. Smiling faces, action shots, or eye-catching setups work well.

Short videos also do great on Facebook. A 10–30 second clip showing your team setting up, a sneak peek of the venue, or even a past event highlight can grab attention fast.

Share a Quick Behind-The-Scenes Story

A short story adds a personal touch. Talk about how the event idea started. Show what goes into planning it. Introduce the team or someone helping out.

Even a simple update like “Here’s what we’re working on today” makes people feel included. It builds a small connection that can grow interest in your event.

Run Contests, Polls, or Giveaways

Interactive posts are great for getting more engagement. You can:

• Run a giveaway for a free item or ticket. Ask people to comment, like, or tag a friend to enter.
• Post a poll and ask something simple like “Which theme should we go with?” or “What time works best?”
• Share a quiz or fun challenge related to your event.

These types of posts are fun and easy and get people talking.

Keep It Simple and Friendly

Make your content feel light and easy to join in on. Use short sentences, emojis if it fits your brand, and a friendly tone.

Always include a clear call to action like “Tell us in the comments” or “Tag someone who should come.” This helps turn views into real responses.

Get People to Share

When your posts are fun, people want to share them. That means more people see your event, even beyond your followers.

Every like, share, or comment helps build momentum. So the more engaging your content, the more your event will grow on Facebook.

3. Use Facebook Live and Videos to Talk About Your Event

Live videos are a great way to show what your event is all about. You can go live to share updates, answer questions, or show what’s happening behind the scenes.

Talk to your viewers while you’re live. Say hello, respond to comments, and thank people for watching. This helps them feel part of the event even before it starts.

You can also post short videos to build excitement. Show sneak peeks, product demos, or setup clips. Videos grab attention and help your posts get seen by more people.

After each live session or video, check how it performed. Look at the views, comments, and shares. This helps you learn what your audience likes so you can keep giving them more of that.

4. Collaborate With Sponsors to Boost Hospitality Events on Facebook

If you run a restaurant, hotel, bar, or local attraction, working with sponsors can help you get more people to your event. Sponsors might be local food brands, beverage companies, tourism groups, or even nearby shops. These partners already have a following and good brand recognition, which means more eyes on your event.

When you team up, you can both post about the event on Facebook. Share photos of what guests can expect, short videos behind the scenes, or even go live to show setup or special features. Make sure to highlight what the sponsor is bringing to the table, whether it’s a free tasting, giveaway, or special appearance.

Post on both your pages and tag each other. You can also boost posts or run Facebook ads together to reach more people nearby.

This kind of partnership helps everyone. Your event gets more attention, the sponsor gets more visibility, and your audience sees the event as more exciting and valuable. It’s a simple way to fill more seats and create a buzz around your hospitality event.

5. Use Facebook Ads to Promote Your Event Smartly

Facebook Ads make it easy to show your event to the right people. You can choose who sees it based on things like age, job, location, or interests. This helps your event reach people who are more likely to care about it.

Start by thinking about your goal. Do you want more RSVPs? More ticket sales? Or more people visiting your site? Once you know that, write a simple message that speaks to your audience. Make it short and clear.

You can also boost a post about your event. This helps more people see it, especially those who already like your page or have been to similar events.

Try to create a bit of urgency. Say things like “Last chance to register” or “Limited spots available.” These phrases make people act fast, so you get more sign-ups.

Time your ads around key dates like early bird deadlines or ticket sales. This can help more people notice your event and take action quickly.

If an ad is not working well, try changing the text, image, or audience. Keep checking how your ads are doing and make small changes to improve results.

Facebook Ads also show your event across Instagram and Messenger, so you reach even more people. It's a smart way to get attention and bring in more guests.

How Influencer Marketing Can Significantly Boost Your Event on Facebook

Aside from the strategies above, there's another way you can effectively promote your event on Facebook. It's influencer marketing.

Influencer marketing means working with people who have a loyal following on social media. These influencers talk about your event, and their followers listen. It’s like word of mouth, but online and much faster. Even if they have a small audience, their posts can make a big difference.

Here’s how influencer marketing can help your Facebook event get more attention:

Builds Trust Quickly

People trust influencers more than ads. When an influencer shares your event, their followers are more likely to check it out. It feels like a friend is recommending it, not a business.

Reaches New People

Influencers help you reach people who don’t follow your page. Their posts show your event to new groups who may never have seen it otherwise.

Makes Your Event Look More Exciting

When an influencer talks about your event, it adds energy and interest. They can share photos, videos, or stories that make the event feel fun and worth attending.

Boosts Shares and Engagement

Influencer posts often get likes, comments, and shares. This creates more buzz and helps your Facebook event show up in more newsfeeds.

Gives You Content to Share

You can also share the influencer’s posts on your own page. This gives you extra content that looks natural and helps your event feel more active and popular.

Drives More People to Your Event Page

Influencers can include the link to your Facebook event. When people click that link, they can RSVP, ask questions, and invite friends. This helps grow your guest list fast.

Turn Influencer Content Into Event Promotion With Bulba

Running an event? Don’t stop at just Facebook. With Bulba, you can easily get content from local influencers on Instagram or TikTok and then repurpose that content to promote your event on Facebook, your website, or anywhere else you like.

Get Quality Content Without Cold Outreach

Bulba makes influencer marketing simple. You don’t need to send DMs, negotiate rates, or wonder who’s a good fit. Just create a free offer—like event access, tickets, or a VIP pass—and influencers who meet your filters will apply to collaborate.

Reuse Content Across All Your Marketing Channels

Every post comes with full content rights, so you can reuse influencer photos and videos anywhere—including Facebook event pages, ads, Google listings, or your own website. No extra fees. No limits.

Target the Right Influencers With Smart Filters

Use built-in filters to set minimum followers, average views, and influencer categories. Whether you're looking for food bloggers, music influencers, or lifestyle creators, you’ll only get requests from people who match your campaign.

Track Your Campaign Performance With Real-Time Stats

Bulba gives you a full view of how your influencer campaigns are performing. From collaboration requests to completed posts, you can track everything in one place.

See how many creators applied, what content has been posted, and how it’s performing across Instagram and TikTok. View key stats like reach, likes, comments, shares, impressions, and total interactions—so you always know what’s working.

Sign up for Bulba today to get influencer content for Instagram and TikTok, then feel free to reuse it to drive more attention to your events on Facebook!

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FAQs About Promote Event on Facebook

How do I promote an event on Facebook?

To promote your event on Facebook, start by creating a clear and engaging Facebook event page. Make sure your event title is easy to understand, your event details are complete, and your background image matches the tone of the event. Once your event is live, share it across your profile, business page, and any relevant groups. Tag people, add co-hosts, and ask others to share.

You can also promote your event using Facebook Ads to reach your event’s target audience and boost event visibility beyond your followers. Always check the ad settings so you can manage your ad experience based on your goals.

Is it better to promote a Facebook event or post?

It depends on what you want. If you’re focused on event registrations, event responses, or ticket sales, it’s usually better to promote the Facebook event directly. The platform lets people RSVP right away, and it provides features like maps, time, and event details in one place.

If you just want to raise event awareness or get attention for related content, boosting a post might help. But when your goal is to effectively promote an upcoming event, promoting the actual event page gives better results.

Is it worth boosting an event on Facebook?

Yes, boosting an event can be worth it if you're trying to get more people to see it and attend. Facebook event promotion is one of the easiest ways to grow event attendance without spending too much.

You can choose who sees your event by location, interests, or even by using a mobile number or email list. When you promote your event this way, you’re not just getting clicks—you’re helping people save the date, respond, and even share it with others.

How do I get more people to see my Facebook event?

To get more eyes on your future events on Facebook, start by sharing it early and often. Post about it regularly, use event-related content to keep interest up, and utilize Facebook groups where your event’s target audience is already active.

When you utilize Facebook events the right way, they show up in feeds and even in search for upcoming events. Try boosting the event to improve reach, and always make your event page easy to read with a clear background image and short description.

The more engaging your content is, the more likely people are to respond and show up. Keep in mind that the way people use Facebook on this browser or on mobile apps can affect how they see and interact with your event, so keep it simple and direct.

How do ads on Facebook work?

Facebook ads work by using your activity to show you ads that match your interests. This includes pages you like, posts you interact with, and websites you visit that use cookies from other companies. Facebook also tracks data through cookies with browser settings. If you want more control, you can start controlling cookies with browser tools or ad settings on Facebook.