7 Best Influencer Marketing Tools to Try Out in 2025

Influencer marketing is a smart way to get your business in front of the right people. And in 2025, it’s easier than ever to do it, but only if you use the right platform.

There are a lot of tools out there, but not all of them are simple or helpful. Some are built for big brands. Other are better for small businesses.

In this post, we'll show you the top influencer marketing platforms in 2025. These platforms help you find the right creators, manage your campaigns, and get results without wasting time or money.

Let’s take a look at which ones are worth using.

7 Best Influencer Marketing Tools in 2025

Here are the top influencer marketing tools in 2025 that make it easy to find creators, run campaigns, and grow your brand.

1. Bulba

Bulba is an influencer marketing platform made for businesses like restaurants, hotels, bars, and attractions. 

Instead of spending money on ads or sponsorships, you offer free experiences, like meals, stays, or tickets, and in return, influencers post about your business. It’s easy to use, affordable, and you get real content from real creators.

The best part is that influencers come to you, not the other way around.

Key Features

• No cash required – Instead of paying influencers, you offer free experiences like meals, stays, or tickets.
• Volume-based pricing – Plans start at £79/month and get more affordable as you grow, with no added fees.
• Inbound-only model – Influencers come to you by requesting to collaborate, so you don’t have to do any outreach.
• Full control over collaborations – Approve, decline, or reschedule influencer requests and set your own rules for who can apply.
• Guaranteed content creation – Influencers are required to post content within three weeks of their visit.
• Full content rights – You can reuse the influencer content on your social media, website, or anywhere else without restrictions.
• Real-time influencer data – See key stats like follower count, engagement rate, and average video views to make smarter decisions.
• Targeted influencer selection – Use filters like category (food, travel, music), follower count, and average views to narrow down who sees your campaign.
• Fast and simple setup – Create your campaign in minutes and start receiving influencer requests right away.

Try Bulba today!

2. Joli

Joli is a platform built for hospitality businesses like restaurants, bars, and cafes. It connects these businesses with UK-based influencers on TikTok and Instagram. 

The goal is to make it easier for businesses to reach people who are already interested in food, drink, and local experiences. 

Influencers apply to visit venues, and in return, they create and share content on their social channels.

However, with pricing plans starting at £299, Joli is one of the more expensive tools. You also don’t get full control over which creators you work with. There’s no content guarantee, so you might end up with less than you expected.

On top of that, you can’t access user content for free, and you don’t get access to top influencers without paying more.

Key Features

• Connect with local influencers – Find 6,000+ UK creators by location, audience, and style.
• Easy campaign setup – Start a campaign in minutes with influencer matches based on your goals.
• In-app scheduling – Book visits and manage everything from one calendar.
• Clear performance tracking – View likes, reach, and saves, all in one gallery.
• Fresh content on demand – Get real content made by influencers, no editing needed.

3. Pingfluence

Pingfluence is a platform that connects brands with creators. It focuses on building thoughtful matches instead of chasing high follower counts. The team selects each creator to align with the brand’s goals and values.

Pingfluence has a starting price of £400 a month, but it also requires a minimum 3-month contract, so it’s less flexible. 

While it gives you access to creator reviews and supports story-only collabs, it doesn’t let you control who can apply, and there’s no content guarantee. You also can’t access user-generated content for free. 

Key Features

• Handpicked creators – Every creator is vetted, so brands only connect with people who truly fit their goals and audience.
• Business dashboard – Brands get a clean, easy-to-use space to track campaigns, message creators, and manage deals.
• Creator app – Content creators can browse brand opportunities, apply to campaigns, and manage their work in one place.
• Access to creator reviews – See what others say before starting a new collaboration, making it easier to build trust on both sides.

4. Invyted

Invyted is a platform where you can manage your influencer campaigns in one place. You can find creators, run your campaigns, and handle payments without switching tools. Everything happens inside the platform.

You do get access to well-known influencers, and the setup is made to keep things in one spot. Still, there are some things to think about. It starts at £300 a month, and you have to sign up for at least three months. 

You also can't choose who applies to work with you, and there's no promise that you'll get the content you expect. 

Key Features

• Influencer discovery – Search for influencers based on their audience, industry, and how much people engage with their content.
• Campaign management – Plan and run your influencer campaigns from one dashboard. Keep everything in one place from start to finish.
• Performance analytics – Track how your campaign is doing with data on reach, engagement, and conversions.
• Automated payments – Pay influencers through the platform with built-in payment tools.
• Brand-influencer matchmaking – Get recommendations for influencers that fit your brand and audience.

5. Hemblem

Hemblem is a platform that lets you receive influencer requests each week. You can check their profiles, look at their published stories, and decide whom you want to work with.

The platform tracks the number of influencers who have partnered with each business, along with the total views those collaborations received. Everything is managed through the Hemblem app, which can also be used by your full team to keep track of bookings.

You don’t need to search for influencers yourself since the requests come to you. This can save time, especially if you’re managing many campaigns. However, you can’t control who applies, and there’s no guarantee that the content will be delivered or meet your expectations.

Pricing starts at £400 per month, and there’s a lock-in period of 3 months.

Key Features

• Weekly influencer requests – Get up to 10 influencer requests each week from creators who want to promote your business.
• Easy campaign management – Use the Hemblem Pro app to manage bookings and messages, all in one place.
• High visibility – Reach engaged audiences with influencer content that has already generated millions of views for other brands.
• Team access – Let your whole team manage and respond to influencer requests with shared access.
• Performance insights – See how your influencer content performs with campaign stats that match the results of a TV ad.

6. SocialBook

SocialBook is another platform used by both influencers and brands. Influencers can access tools to improve their content, grow their social presence, and connect with other creators. Brands use the platform to search for influencers, manage campaigns, and track performance.

SocialBook includes a wide range of tools for both sides, which may be helpful if you want everything in one place. However, pricing starts at $199 per month and goes up to $499 per month depending on the plan, which may not suit smaller businesses.

Some features are only available with higher-tier plans, and contract terms can vary. While it offers a lot, the cost and feature limits may not work for everyone.

Key Features

• Influencer search and analytics – Find influencers based on audience insights, engagement rates, and performance on different platforms.
• AI-powered content ideas – Get content suggestions to help you create posts that are fun and engaging.
• Campaign tracking – Follow your campaign’s performance in real time, including views, clicks, and conversions.
• Secure payment system – Handle payments safely through the platform without extra steps.
• Brand collaboration tools – Use templates, chats, and built-in workflows to stay organized and work better with creators.

7. Collabor8

Collabor8 is a mobile app that connects influencers and brands for one-on-one collaborations. Users can filter matches by location, category, and follower count.

Once both sides accept, they can chat, set terms, and manage payments through the app. Funds are held in escrow until the work is complete. The platform is free to join, with some extra features available for a small fee.

On the other hand, the quality of matches may vary depending on who is using the app, and some useful tools are only available if you pay for a membership, such as unlimited collaborations. 

Compared to platforms like Bulba, Collabor8 focuses more on casual, app-based matching and less on structured campaign support.

Key Features

• Influencer marketplace – Browse creators by niche and audience to find the right match for your brand.
• Direct messaging – Chat with influencers inside the platform to plan and manage your collabs.
• Secure payments – Pay safely through the app, with protection for both sides.
• Collaboration tracking – Keep an eye on campaign progress and see how content performs.
• Review system – Leave and read reviews after a collaboration to build trust for future work.

Which Influencer Marketing Tool Is Right for Your Business?

To help you compare the options more easily, we’ve created a table that highlights the key features and important details of each platform we mentioned.

Feature

Bulba

Joli

Pingfluence

Invyted

Hemblem

SocialBook

Collabor8

Pricing

£79/month

£299/month

Starting from £400/month

£300/month or £50/collab

Starting from £400/month

$199/month for Basic Plan, $499/month for Pro Plan

$4.99/month (Standard)

Contract type

Monthly rolling

Monthly rolling

Minimum 3 months

Minimum 3 months

Minimum 3 months

Varies

Monthly subscription

Creator eligibility control

✅ (Full control)

Partially

❌

❌

❌

Limited, depending on the plan

❌

Content requirement assurance

✅

❌

❌

❌

❌

✅

❌

Accept/Reject collaborations

✅

✅

❌

❌

❌

✅

✅

Free access to user-generated content (UGC)

✅

✅

❌

❌

❌

✅

❌

Access to creator reviews

✅

✅

✅

❌

❌

✅

❌

Access to top 1% influencers (at no extra cost)

✅

❌

❌

❌

❌

❌

❌

Story-only collaborations

✅

❌

✅

✅

✅

✅

❌

How Bulba Makes Influencer Marketing Easy for Hospitality Businesses

Running influencer campaigns can take a lot of time. You have to find the right creators, explain your offer, follow up on posts, and track the results. If you’ve ever done it manually, you know it’s easy to get lost in DMs and spreadsheets.

That’s why Bulba is such a helpful tool. It’s made for hotels, restaurants, tours, and other hospitality businesses that want to grow with influencer marketing but don’t want to or can’t do all the hard work themselves.

Everything happens in one place. From setting your offer to choosing who can apply to tracking what gets posted, Bulba keeps things simple and clear.

Easily Set Up Your Offer

With Bulba, it’s simple to set up influencer collaborations. You can choose between two types: gifted or paid.

Gifted means you offer something like a free meal or hotel stay. In return, the influencer creates content about it. This works well if you want to work with local micro-influencers.

Paid lets you work with bigger creators while staying in control of your budget. Bulba doesn’t take a cut, and paid collabs use the same credits as gifted ones.

You can also be clear about what the influencer will get. For example, you can say, “starter, main, dessert, and two drinks each.” This helps avoid confusion and makes sure that influencers who contact you know what you offer and agree to it, so you don’t need to go back and forth with the influencer. Bulba makes the process smooth and stress-free.

Flexible Booking Options That Fit Your Schedule

Bulba gives you full control over how and when influencers visit. You don’t have to fit your plans into someone else’s schedule. Instead, you choose what works for your business.

Regular Collaboration

This is the best option for regular visits, like meals at your restaurant or tours at your attraction. You can set up multiple time slots, and one influencer can book each slot. It works well if you want steady content over time instead of all at once.

For example, if you’re running PR visits a few days a week, this keeps things organized. You control the number of creators and when they can come.

One-off Event

Planning a big event, like a concert, festival, or party? The one-off event setup is perfect. You pick the date and time, and Bulba lets multiple influencers book that same slot.

This way, you get a bunch of content created all in one go. It’s a great way to build buzz around something special that’s only happening once.

Recurring Event

If your event takes place regularly, like weekly or monthly, you can set it up as a recurring event. This works well for things like "puppy yoga every Saturday" or "menu tasting every Monday."

Each time slot can have a few influencers, and they’ll see the dates and times you’ve made available. You don’t have to re-do anything each week. Bulba keeps it running for you.

Find the Right Influencers and Get the Content You Want

With Bulba, you don’t need to sort through random influencer requests. You stay in control from the start.

You can choose the type of content you want, such as an Instagram Reel, Post, Story, or TikTok video. You can also ask creators to do small things like tag your business, add your location, use a hashtag, or add you as a collaborator so the post appears on your profile too.

To save even more time, you can set eligibility metrics that can filter who can see your campaign. You can set the minimum follower count and average view count you want.

This way, your offer only shows up for creators who match what you need. You don’t waste time saying no to people who aren’t the right fit. You get better matches, better content, and faster results.

Target the Right Creators With Category Filters

Want to work with travel influencers? Just choose Travel in the category section, and your campaign will only show up for creators who post travel content.

You can also pick other categories like Food, Fashion, or Lifestyle. This helps you reach the right kind of audience from the start. No more sorting through off-topic requests.

If you allow walk-ins, you can turn on auto-confirm. This lets Bulba automatically accept creators who meet your filters, so bookings come in without you needing to do anything.

Track Results with the Statistics Tab

Once posts are live, it’s important to see what they’re bringing in. Bulba makes this simple. In the Statistics tab, you can track how your campaigns are doing over time.

You can filter data by the last 30, 90, or 365 days and by any campaign or any location. That makes it simple to compare results across your different offers or locations.

You don’t need to chase links or check profiles manually. Bulba pulls the data into your dashboard so you can see what’s working and plan your next steps.

Ready to Try Influencer Marketing With Less Work?

If you run a hotel, restaurant, or tour company, Bulba gives you an easy way to work with influencers without the stress. You can post your campaign, set your offer, and let the right creators come to you.

Bulba helps you turn empty seats or open rooms into real marketing value. You choose what kind of content you want, who can apply, and track all your results in one place. No need to chase down posts or handle everything through DMs.

There are no commissions, no hidden fees, and no pressure. Just a simple platform built for small hospitality businesses. 

Start your first campaign with Bulba today!

FAQs About Best Influencer Marketing Tools

Which tool is commonly used for influencer marketing?

One of the best influencer marketing tools for small hospitality and tourism businesses is Bulba. It helps you run influencer marketing campaigns without needing a big budget. You don’t have to invite influencers yourself. Only those who match your set criteria can request to collaborate. Bulba also tracks key campaign metrics and lets you manage everything from one place. It’s a simple influencer marketing solution that makes influencer partnerships easy and low-risk.

What is the most effective platform for influencer marketing?

The best influencer marketing platform really depends on your goals, but Bulba stands out for hospitality and tourism brands. It gives you access to trusted social media influencers who apply to work with you directly. You also get real-time data to filter out fake influencers and find the best fit for your brand. Since all campaigns are inbound-only, you spend less time on outreach and more time building real influencer campaigns.

Which is the most effective form of influencer marketing?

The most effective form of influencer marketing is when influencers actually want to work with your brand. That’s what makes inbound influencer campaigns so strong. Influencer marketing software and platforms like Bulba focus on influencer discovery by letting the best influencers apply for your campaign. This leads to more authentic content and better campaign results. With built-in campaign management tools and full rights to the content created, it’s one of the smartest influencer marketing strategies out there.

What is the best tool for finding influencers?

If you want to find real influencers and avoid fake ones, Bulba is a solid influencer marketing tool. It lets you filter creators by follower count, average views, and influencer categories like travel, food, or lifestyle. You can launch influencer marketing efforts with creators who already meet your needs—no guessing, no cold outreach. It’s one of the best influencer marketing tools for businesses that want fast, clear results from their marketing campaigns.