How to Promote an Event Online and Get the Best Results

Planning an event is a big task. You spend time picking the right date, choosing a location, and making sure everything runs smoothly. All that effort can go to waste if people don’t know it’s happening. That’s where good promotion comes in.

Getting the word out doesn’t have to be hard. With the right steps, you can attract the right people and boost attendance. Whether you’re planning a local workshop, a product launch, or a community gathering, smart promotion can make a big difference.

In this post, we’ll show you how to promote an event and share tips that are easy to follow and work well for most types of events.

How Social Media Changed the Way Businesses Promote Events

Event promotion used to be harder. You had to print flyers, rely on word of mouth, or spend money on ads just to get the word out. And even then, it was tough to know who actually saw it. Now, things are different. Social media has changed everything—and in a good way.

Today, you can promote your event from your phone. You can reach hundreds or even thousands of people with a single post. You can see who’s engaging, who’s interested, and who’s already talking about your event before it even starts.

Here’s how social media makes it easier for businesses like yours to promote events:

You Reach People Instantly

You no longer have to wait for posters to be printed or ads to go live. With just a few taps, you can share updates, countdowns, or last-minute changes in real time. This helps you stay connected with your audience before, during, and after the event.

You Can Target the Right Audience

Social media lets you focus on the people most likely to attend. You can promote posts to specific locations, interests, or age groups. You can also partner with influencers who already speak to your ideal audience, and platforms like Bulba make this even easier by letting you set filters like follower and view count and category.

You Get Free Word of Mouth

When someone shares your post, tags your event, or posts a story while they’re there, that’s free promotion. It builds trust fast because people are more likely to believe a friend or influencer than an ad. Bulba helps here, too, by letting influencers learn about your event, attend it, and create that buzz for you.

You See What’s Working

Social media gives you instant feedback. You can see what posts are getting likes, comments, or shares and adjust your strategy on the spot. With Bulba, you even get performance data from influencer posts so you know which creators bring the most value.

You Can Reuse Content for the Next Event

All those videos, stories, and photos don’t have to go to waste. Save them, repost them, and use them to promote your next event. With Bulba, you own the influencer content, so you can reuse it however you like.

4 Effective Ways to Promote Your Event Online

Let's look at four simple and effective ways to spread the word and get more people interested in what you’re planning.

1. Promote Your Event in Relevant Online Spaces

Promoting your event online is one of the easiest ways to reach more people. You can run fun social media contests, post in Facebook groups, and create your own Facebook event to get people talking.

Try to build a space where your audience can connect before and after the event, like a chat group or a comment thread. This keeps the excitement going and helps build a community around your event.

Bulba makes it easy for you to collaborate with influencers who can introduce your event to the right audience.

Bulba makes sure influencers post about the event they attend, giving your promotion a big boost. You can also set filters in Bulba to only show up to influencers in your event category, like music or lifestyle, so the right crowd sees your event.

2. Create and Post Content About Your Event

Quality content makes people want to join your event. You can record short videos, post behind-the-scenes updates, or create simple graphics that explain what your event is about.

Share quick Instagram stories or even go live during the event to bring in people who can’t make it in person. After the event, you can also post a highlight reel to keep the buzz going.

If your social media account doesn't have the amount of exposure you need, you can collaborate with influencers who can introduce your event to their audience.

That’s where Bulba makes things really easy. You don’t have to guess which influencers are right for you. With Bulba, you can set eligibility metrics to filter requests.

For example, you can choose to connect only with influencers who have at least a certain number of followers or a certain average view count. You can also set what type of content you want made during this collaboration.

This helps you connect with the right creators—the ones who actually speak to the type of crowd you want at your event.

It also saves you time because you’re not sorting through tons of irrelevant requests. Bulba helps you stay in control so you can focus on creating a fun and successful event.

3. Try Out In-Person Promotion

In-person buzz is still powerful. You can host small pop-up events, do live demos, or use location-based tools like geotagging or geofencing to reach people nearby. Adding something exciting to your event—like a giveaway, countdown, or special guest—can also help bring in more attendees.

If you're planning an in-person event, Bulba gives you flexible options that match your setup.

Regular Collaboration

Running a restaurant, bar, or local attraction? Use Bulba’s Regular Collaboration option. You can open multiple time slots during the week, and influencers can book visits that fit your schedule. It’s like setting up easy PR visits—one creator per time slot, no surprises, and no stress.

This one is great if you’re planning an event that will last for a longer period of time, for example, an entire week or a month.

One-Off Event

Hosting a special event like a festival, launch party, or concert? Bulba’s One-Off Event type is made for this. You choose the date and allow multiple influencers to book at that same time. It’s a great way to get tons of content and buzz on one big day.

You can get influencers for pre-event promotions (sharing URL links to sell tickets or show up), or they can share stories, reels, and posts during the event.

Recurring Event

Got a repeating event every week like tasting nights, themed classes, or open mics? Bulba’s Recurring Event option lets you set it up once and let it run. Influencers pick the time that works for them, and you stay in control of who attends.

No matter the setup, Bulba helps connect with the right influencers at the right time to help more people hear about your event—all without spending a penny on ads.

4. Post-Event Promotion

Don’t stop promoting just because the event is over. This is actually one of the best times to build momentum for your next one. Share the best moments; post photos, videos, and Instagram stories from the event. These little behind-the-scenes clips or fun guest highlights help show people what they missed (and why they shouldn’t miss the next one).

It’s also a good time to ask for feedback. Reach out to people who attended and ask what they liked and what could be better. Their comments can help you plan smarter next time, and it shows you care about their experience.

Keep the conversation going online. Comment back, share attendee posts, and keep your event hashtag active for a while. When people see how much fun others had, they’re more likely to attend the next time.

With Bulba, you don’t need to chase influencers down after the event; the platform takes the necessary steps to make sure they post within three weeks of their visit. That means your event content keeps flowing, even after the day is over.

You’ll keep getting high-quality posts that you can share on your own social media, your website, or even in emails promoting future events. Bulba gives you full rights to the content, and you can reuse it anytime with no extra fees and no asking for permission.

This kind of post-event buzz is key for building excitement. It helps turn one event into an ongoing story, keeping your audience engaged and generating new interest in whatever’s coming next.

Make Your Event Promotion Simple With Bulba

Planning an event is already enough work—you shouldn't have to worry about how to promote it, too. Whether you're launching a new menu, opening a rooftop bar, or running a weekend experience, Bulba helps restaurants, hotels, and attractions get real local reach.

You won’t need ads or outreach. Just list your event and let local influencers create the buzz.

Set Up Your Event in Minutes

Bulba makes it easy to list an event and start getting influencer interest. Just create a campaign, pick your event type (one-off, recurring, or regular), and add the date, time, and location.

You’ll also set your content requirements, like whether you want a reel, a post, or a story. Once it's live, influencers who meet your criteria will start requesting to book. No long setup process or back-and-forth emails needed.

Choose the Right Influencers for Your Event

Not all influencers are the right fit, and that’s okay. Bulba gives you full control with filters that help you pick the right creators for your brand.

Set minimum follower counts, average video views, and even select categories like food, travel, lifestyle, or music. That way, you’re only connecting with influencers who are a natural match for your audience.

Let Creators Come to You

With Bulba’s inbound-only model, there’s no need to spend time searching, messaging, or chasing people. Influencers scroll through available events and request to join the ones they’re actually interested in.

You get to review each booking request, check out their profile, and approve the ones you want. It’s fast, easy, and puts you in full control.

Get Content That Drives Buzz

Every approved collaboration comes with guaranteed content. That means you’ll get something in return for every booking—a reel, a post, or a story.

This content doesn’t just promote your event in real time; it also gives you visuals to reuse on your own social media, website, or newsletters. It’s content with real value, created by real people, at no extra cost.

No Ads, No Outreach, No Time Wasted

Forget the ad budgets, the outreach emails, and the endless scrolling through influencer profiles. Bulba takes care of the hard part so you can focus on what matters: running your business and delivering a great guest experience.

Everything from booking to content is handled in one place, with zero ad spend and no time wasted.

Create your Bulba account and start accepting influencer bookings today!

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FAQs About How to Promote an Event

What is the best way to promote an event?

The best way to promote an event is to reach your target audience on social media platforms. Share your event online using Facebook Events, post regularly, and run a social media contest. Make your event website clear with the event date, ticket sales info, and event space details.

For free events or hybrid events, highlight that. Bulba helps event organizers promote events through influencers, bringing more event attendees to your next event.

What do you say when promoting an event?

Keep it simple. Say what the event is, the event date, where the event space is, and why people should care. Include a clear link to your event website for ticket sales or to join your free event. Share it across social media platforms and Facebook Events.

Use Bulba to promote your next event through influencers who connect with your target audience and boost event promotion.

What are the 5 P's of event marketing?

The 5 P’s are product, price, place, promotion, and people. In event marketing, your event is the product, ticket sales or free entry is the price, event space or hybrid events are the place, and how to promote an event is the promotion.

People are your target audience. Bulba helps event organizers promote their upcoming events to real event attendees using social media.

What are the 4 C's of event marketing?

The 4 C’s are customer, cost, convenience, and communication. Customer means your target audience. Cost refers to ticket sales or a free event. Convenience is how easy it is to access the event website and event space. Communication is how you promote an event—create social media posts, Facebook Events, or other fun things that catch people's eyes.

Bulba supports event promotion by making it easy for businesses like yours to connect with the right influencers, so you can focus more on actual event planning rather than just getting stressed over promoting it.