How to Connect With Influencers on Instagram and TikTok

Many businesses know that social media is important, but they are not sure how to use it the right way. They try to promote an event on Instagram or TikTok, but their posts do not get much attention. Some hotels struggle with hotel marketing because it feels hard to stand out.

Even with good marketing strategies, reaching real people can be a challenge.

In this article, you will learn how to connect with influencers who can help you grow your business. We will show you simple steps to find the right influencers and work with them in a way that feels easy and natural.

What Are Instagram & TikTok Influencers?

Influencer marketing is when a business works with someone who has a lot of followers on social media. These people, called influencers, talk about the business in a natural way. They might post a photo, a video, or a story about a product, a service, or even an event.

Instead of using a regular ad, the business lets the influencer share the message in their own style. This makes it feel more real and personal to their followers.

Many businesses use influencer marketing to reach new customers, build trust, and grow faster. It works well because people trust the influencers they follow, just like they trust a friend giving advice.

Here are two of the common types of influencers that businesses work with:

Instagram Influencers

Instagram influencers are people who share photos, videos, and stories to connect with their audience. They often show daily life, fashion, food, travel, beauty, fitness, and more.

Their followers trust their opinions because they feel like a friend giving advice. When Instagram influencers talk about a product or service, it feels natural, not like a sales pitch.

Businesses often work with Instagram influencers to create user-generated content. This kind of content looks real and helps brands build trust without sounding too salesy. Even a small team can easily execute campaigns with Instagram influencers and reach a wider audience.

TikTok Content Creators

TikTok content creators focus on making short, fun videos. These videos are often fast, creative, and full of energy. TikTok creators connect with their followers by showing real moments, funny trends, or useful tips.

Businesses love working with TikTok creators because their videos can go viral quickly. A simple video can reach thousands or even millions of people. It is also easy to work with TikTok creators, even if you have a small team. They can make user-generated content that feels fresh and real, helping your business get noticed by new customers.

Why Should You Connect With TikTok & Instagram Influencers?

Reaching new customers is not always easy. Many businesses spend a lot of money on ads but still struggle to get real results. A better way is to invite TikTok and Instagram influencers to help promote your restaurant or hotel. Here's why:

Reach More People With a Small Team

Working with TikTok and Instagram influencers is a smart move for any business today. It gives you a way to reach more people without needing a big marketing budget. Even if you have a small team, you can still execute campaigns that make a big impact.

Get Real User-Generated Content

Influencers create user-generated content that feels real and honest. Their followers trust them, so when they talk about your business, it sounds more personal. This helps you build real connections with new customers.

Make the Entire Process Easier

Working with influencers makes the entire process of promoting your business easier. You don’t have to spend time and money making ads from scratch. Instead, you can leverage the creativity and reach of influencers to share your message in a simple and natural way.

Grow Your Business Faster

In short, connecting with TikTok and Instagram influencers lets your business grow faster. It helps you speak to customers in a way they already love and trust.

How to Connect With Influencers on Instagram and TikTok: The Usual Way

Working with influencers does not have to be hard. If you follow a few simple steps, you can find the right people and build strong influencer partnerships for your business.

Here’s how you can connect with Instagram and TikTok influencers.

Find Influencers Who Match Your Business

Start by looking for influencers who talk about things that match your business. For example, if you own a restaurant, look for food bloggers. If you sell clothes, find fashion influencers. You want someone whose followers would also be interested in what you offer.

Use simple searches on Instagram and TikTok. You can also check hashtags and trending topics. Make a list of influencers who feel like a good fit.

Check Their Content and Audience

Before you reach out, look at the influencer’s content. Make sure they create content that feels real and honest. Check their comments to see if their followers are active and engaged.

You do not need someone with millions of followers. Sometimes, smaller creators have a stronger bond with their audience. These creators can be just as good for your business.

Send a Friendly Message

When you find someone you like, send a friendly and short message. Tell them who you are, what your business does, and why you think they would be a good fit. Keep it simple and personal.

You can send a direct message (DM) on Instagram or TikTok. Some influencers also list their email in their bio, which is another good way to contact them.

Plan the Entire Process Together

Once they reply, talk about what you want to do. Share your ideas, but also listen to theirs. Influencers know what works best with their followers.

Work together to plan the entire process. This way, both sides are happy, and the campaign feels natural. Even with a small team, you can easily execute campaigns that get great results.

Build a Long-Term Relationship

Try to build a real connection, not just a one-time deal. If an influencer likes working with you, they may want to partner again in the future. This helps you keep reaching new customers over time without having to start from scratch.

Use Influencer Platforms

You can also use influencer platforms to find creators faster. These platforms list thousands of influencers and give you tools to search by category, location, number of followers, and more.

Using a platform can save you a lot of time, especially if you have a small team. Some platforms even show real stats, like how many people watch the influencer’s videos or how often people like and comment. This can help you pick the best fit for your business.

How to Connect with Instagram and TikTok Influencers Using Bulba

Bulba makes it really easy to reach out to influencers on Instagram and TikTok. You do not need to search for hours or guess who might be a good fit. Bulba gives you simple tools to find the right creators who are active, local, and ready to promote your business.

Choose the Right Influencer Categories

When you set up your campaign, you can choose which types of influencers you want to work with. If you run a restaurant, you can pick “Food” influencers. If you are a hotel, you can choose “Travel.” You can also pick “Music” or “Lifestyle” for events and attractions.

Bulba only shows your offer to influencers who match the categories you select, so you reach the right audience from the start.

Set Smart Filters to Find the Best Creators

Bulba lets you add smart filters to make sure you get quality creators. You can set a minimum follower count and an average video view count.

This way, you know the influencers who apply already have an active and real audience on Instagram or TikTok. You are not guessing, you are picking based on real numbers.

Use Real-Time Social Media Data

Bulba pulls live data directly from Instagram and TikTok. You can see each influencer’s follower count, engagement rate, average video views, and audience demographics.

This helps you make smarter choices about who you work with, so you are not just looking at pretty profiles; you are choosing creators who can really bring you new customers.

Set Clear Content Requirements

You also get to choose what kind of content you want from the influencer. You can ask for Instagram Reels, Posts, Stories, or TikTok Videos.

You can even request extras like tags, hashtags, geotags, and to be added as a collaborator so their post shows up on your page too. Everything is clear before the influencer even books, making the process smooth and simple.

Boost Your Visibility With Local Creators from Bulba

Bulba is built to make local influencer marketing simple for small hospitality and tourism businesses. You do not need a big budget or a marketing agency to get started.

With Bulba, you can connect with real local influencers who are excited to visit and promote your business. You set everything up in a few clicks and stay in control the whole way.

Affordable Pricing That Grows With You

Bulba is the only platform that uses volume-based pricing, starting at just £79 per month. Whether you are running one campaign or many, your costs stay low. You can scale your marketing without worrying about spending more as you grow.

Full Control and Real Results

You choose your location, set your filters, and decide who you want to work with. You can target influencers by category, set minimum followers, and even use auto-confirm to make the process even faster. Plus, all influencer content is yours to reuse however you want, with no extra fees.

Built for Busy Business Owners

Bulba is designed to save you time and make marketing easy. Campaigns run in the background while you focus on running your business. The dashboard keeps everything in one place, from approvals to content tracking, so you always know what is happening without feeling overwhelmed.

Start connecting with local influencers and growing your business the easy way with Bulba. Sign up today!

‍

FAQs About How to Connect With Influencers

How do you connect with influencers?

To connect with influencers, use influencer marketing tools or an influencer marketing platform to find creators who match your brand values and target audience.

Influencer marketing software helps brands with influencer discovery, finding vetted influencers, managing influencer collaborations, and boosting sales.

Social media platforms like Instagram also help connect brands with influencers based on niche and engagement. A smart influencer marketing strategy cuts repetitive tasks, drives sales, and improves campaign performance with high-quality content, campaign management, and strategic partnerships.

Bulba helps brands find creators, manage campaigns, generate promo codes, and track everything on a single dashboard with key data to assist brands.

How much does it cost to partner with influencers?

Costs depend on the influencer campaign, content creation, and audience size. Micro-influencers charge less for sponsored posts, while top influencers and brand ambassadors ask more.

Using influencer marketing efforts like product seeding can be cost-effective. Influencer marketing tools and influencer marketing software help brands manage campaigns, pay creators, and track key data like engagement and campaign results.

A good influencer marketing strategy that uses vetted influencers helps drive sales, find the perfect match, and boost digital marketing.

Bulba offers an all-in-one platform to find creators, set budgets, pay creators, and run influencer marketing campaigns with full reporting tools.

How do I DM an influencer?

To DM an influencer, find creators on social media who match your brand and target audience. Message them about your influencer marketing campaigns, campaign goals, and explain why their influencer’s work and content creation fit your brand values.

Good influencer marketing efforts start with clear, engaging communication that builds influencer collaborations, brand ambassadors, and strategic partnerships. Influencer marketing platforms can assist brands by managing campaigns, promo code generation, and tracking campaign performance.

Bulba helps brands find influencers based on specific criteria, send offers, and manage influencer collaborations easily in one place.

How do I reach out to IG influencers?

Find creators using influencer marketing software, influencer marketing tools, or directly through social media platforms like Instagram. Look for vetted influencers that fit your niche, brand values, and campaign goals. Reach out about your influencer marketing campaigns in a clear and engaging manner. Influencer marketing efforts, when managed well, create content, promote brands, boost sales, and build strategic partnerships with the right influencers.

Bulba helps brands find Instagram influencers, run campaigns, pay creators, track key data, and manage influencer marketing strategy from one single dashboard.