How to Find Influencers That Fit Your Marketing Campaign Goals

Not all influencers are the right match for your business, and that’s fine. What matters most is working with creators who speak to your target audience and match your brand's vibe.

In this guide, we’ll show you how to find influencers that actually fit your marketing campaign, especially if you run a hospitality business like a restaurant, hotel, or local experience.

Why Your Business Needs to Find the Right Influencers

Finding the right influencers isn’t just about getting more likes—it’s about getting to people who matter most to your business.

Whether you run a restaurant, hotel, or local attraction, the right influencer can help bring in more customers, build trust, and boost your online presence. Here’s why it makes a real difference.

Attract Local Customers

If your business depends on nearby foot traffic, the right local influencers can help. They speak to people in your area—folks who can actually stop by and check out what you have to offer.

Show Off What Makes You Special

Your business isn’t just about the product but the full experience. The right influencers know how to capture that feeling and share it in a way that connects with their audience.

Keep Things Busy During Slow Times

Influencers can help you fill tables or seats during off-peak hours. Invite them on a slow weekday, and their content can bring in a steady buzz when you need it most.

Boost Your Online Presence

If you don’t post much on social media, influencers can fill that gap. The right ones will create quality content that you can also repost on your own pages.

Reach Tourists Before They Arrive

Travel influencers often inspire where people stay, eat, and play before they even book their trip. Choosing the right ones can help you reach future visitors planning their travel.

Strengthen Your Brand Image

When an influencer visits your place, it adds instant credibility. Their followers trust their opinions, so their stamp of approval makes your brand look even better.

Spread the Word About Something New

Launching a new menu, event, or service? A well-picked influencer helps you get the word out fast. Their content can create buzz and get people curious to try it.

Get Quality Content for Your Socials

No time to take photos? No problem. The right influencer creates content you can use on your own feed, keeping things fresh without extra work.

Build Buzz Before Opening Day

Soft launch or a grand opening coming up? Local influencers can help you build excitement, attract attention, and get people talking before you even open.

Stand Out in a Crowded Market

In busy areas with lots of options, the right influencers help your business stand out. Their content highlights what makes you different and gives people a reason to choose you.

Connect With the Right Influencers Without the Guesswork Through Bulba

With Bulba, you're not just getting random influencer requests. You get full control over who you work with. But first, let's start at the beginning: setting up your campaign.

Types of Events You Can Set on Bulba

When you create a campaign on Bulba, you can choose from three event types. Each one is designed to match different kinds of experiences and make it easy to manage your bookings.

These event types help you stay organized. You set the time and dates that work best for your business. Influencers also get to see your schedule ahead of time and send you a request knowing they can go, saving you from lengthy negotiations and arrangements over DMs.

Here’s how it works: You don’t have to waste time looking for influencers and chasing them to show up—they come to you, and only when it fits your calendar.

Now, let's discuss each event type in detail.

Regular Collaboration

This setup is best for businesses like restaurants, bars, cafes, and attractions that often host influencers. You can open up multiple time slots across the week, and one creator can book per slot. Think of it like regular PR visits: simple and easy to fit into your daily flow.

Because influencers choose their time from your available slots, it’s all on your schedule. No surprise visits, no last-minute chaos.

One-Off Event

Planning something special? Use this for one-day events like festivals, concerts, launch parties, or big openings. You can also allow multiple creators to book the same date and time.

It’s a great way to get lots of content in a short period, while still keeping control over who comes and when.

Recurring Event

The recurring event option is perfect if you have a repeating event, like puppy yoga every Saturday or tasting nights every Monday. You can allow multiple influencers to attend on the same day, and the event will repeat weekly.

You just set it up once, and Bulba takes care of the rest. Influencers see the schedule, pick a time that works, and request a spot.

Choosing What You Offer to Influencers

When you run a campaign on Bulba, you can choose between gifted and paid collaborations. Both options help you get influencers interested, but the type of creators you work with will depend on which one you choose.

Gifted Collaborations

This is the most popular option for small businesses. You offer your product or experience (e.g., a free meal, hotel stay, or tickets) in exchange for content. No money changes hands.

Gifted campaigns work especially well with local micro-influencers. These are creators with smaller but loyal followings. They’re often likelier to reach out, more engaged with their audience, and happy to support local spots.

Even if you don’t have a big marketing budget, you can still get lots of content and even go viral just by working with more creators at once.

This is perfect for filling empty seats or quiet hours and turning them into real marketing value.

Paid Collaborations

Want to work with more prominent influencers? You can run a paid campaign through Bulba and invite top-tier creators—even those in the top 1%.

Here’s the best part: Bulba doesn’t take a cut. You keep full control over pricing, and the cost of the paid collab counts the same as a gifted one in your monthly plan. There are no hidden fees.

This gives you an advantage over directly contacting creators. You set the rules, the payment, and the content requirements. Plus, because everything runs through Bulba, it’s easier to track and manage.

If you're looking for higher reach or want to promote a specific promotion to a large audience, this is a smart way to do it without blowing your budget.

Setting Influencer Eligibility Metrics & Type of Content You Want

With Bulba, you’re in full control of who you work with and what kind of content they create. Before your campaign goes live, you can set eligibility rules and choose the content formats that make the most sense for your business.

This helps you attract the right influencers and get content that fits your brand.

Choose Your Content Type

You decide what kind of content you want from the influencer. You can ask for:

• Instagram reel
• Instagram post
• Instagram story
• TikTok video

Each content type comes with default requirements, like minimum follower count or average views. For example:

• Instagram reel or TikTok video – 1,000 followers and 1,000 average views
• Instagram post – 1,000 followers
• Instagram story – 10,000 followers

You can also allow the influencer to bring one extra guest, which is perfect for experiences like meals, hotel stays, or day trips.

Set Your Own Eligibility Rules

Want more control? You can set custom rules for each content type:

• Minimum follower count
• Minimum average video views

This way, you only receive requests from influencers who meet your standards. For example, if you run a hotel, you might only accept travel influencers with at least 1,000 average views. As a restaurant owner, you can target food creators with strong engagement.

This keeps your campaign focused and helps you get better results from creators who actually reach your ideal audience.

Add Clear Content Notes

Want to make sure your brand gets tagged properly? You can include simple posting instructions, like:

• Tag your business account
• Geotag your location
• Use specific hashtags
• Add you as a collaborator
• Post extra stories alongside the main content

This helps influencers know exactly what you expect and keeps things consistent across their posts.

How to Find Influencers for Your Type of Business

Aside from determining follower and average view count, did you know that with Bulba, you can target influencers with the type of content that matches your business?

This means you can narrow down the inbound requests you get so you only have to focus on scanning and approving influencers with the audience you're looking for.

Here is a list of all the categories we have in Bulba. Also, you can add as many categories as you want.

• Lifestyle
• Food & Drink
• Beauty
• Fashion
• Family/Parenthood
• Home Cooking
• Music
• Sports/Fitness
• Travel
• Adventure
• E-commerce
• Other

We're here to teach you how to take advantage of the "Category" section of our Campaigns page so you can find the relevant influencers for your brand.

Restaurants & Cafes

Food influencers are a perfect match for restaurants and cafes. They know how to capture tasty shots of your dishes and highlight the vibe of your space, helping bring new diners through the door.

If you want to target food influencers, in the "Categories" section, simply pick the "Food & Drink" option. This makes your campaign only visible to creators within Bulba's Food & Drink category.

Hotels & Resorts

For hotels and resorts, travel influencers should be your target. They can help promote your rooms, amenities, and the full guest experience in a way that makes people want to book.

You can set "Travel" in the Category to only get requests from travel influencers.

Bars & Rooftop Lounges

Lifestyle or nightlife influencers are great at promoting drinks, DJ nights, and group hangouts. Their content brings energy and makes your spot the place to be.

You can get requests from lifestyle influencers by placing "Lifestyle" in the Categories section.

Tourist Attractions

Content creators can highlight what makes your attraction fun and worth visiting, whether it’s a theme park, museum, or aquarium. They’re great at building buzz with local and tourist audiences. So how do you get requests from them? Just simply place "Adventure" in the Categories section, and you're good to go.

Local Experiences & Event Spaces

Hosting a fashion show, fitness event, or tour? Influencers in the events or experience space know how to create content that shows what your event is like and makes others want to join.

You can set "Beauty" and "Fashion" if you're hosting a fashion show, and "Sport/Fitness" if you're hosting fitness events. This allows you to target influencers creating content related to these categories.

Again, please remember that you can add more categories as you want in this section. These are just our recommendations, but feel free to check and experiment with which one works for you.

Bulba: The Easiest Way to Get Matched With the Right Influencers

Bulba is an influencer marketing platform built for small businesses in hospitality and tourism. Instead of paying for ads or managing complicated campaigns, you offer free experiences—like meals, hotel stays, or tickets—in exchange for social media content from local influencers.

With Bulba, you don’t need a big budget or agency support. You just need the right creators and a simple way to connect with them. Here’s how Bulba makes that happen:

Work With Influencers Who Actually Match Your Brand

Set filters for follower count, average views, and influencer category so only the right creators can request to collaborate with you.

Only Pay for What You Use

No hidden fees, no commissions, and no long-term contracts. Bulba’s monthly plans give you full access to gifted and paid campaigns, with no add-ons you have to pay for.

Reuse Influencer Content Anywhere You Like

Get full rights to the content creators make and use it on your social media, website, Google listing, and more. It’s like getting pro content for free.

Track Results and Learn What Works

Bulba’s dashboard shows real data like engagement rates, video views, and audience insights so you know which influencers actually drive results.

Let Influencers Come to You

With Bulba’s inbound-only model, there’s no outreach needed. Creators apply to visit your business, and you simply approve the ones who fit.

Sign up in minutes and launch your first campaign today—all for just £79/month. You can get 20% off if you opt for annual billing.

Create your account now and start working with influencers who actually move the needle for your business.

FAQs About How to Find Influencers

How do I find a specific influencer?

If you’re wondering how to find influencers who match your brand, the easiest way is to use an influencer marketing platform like Bulba. Instead of scrolling endlessly on social media, Bulba lets you search influencers based on things that matter—like audience demographics, location, content type, and even engagement metrics.

You can search Instagram influencers or TikTok creators using filters like relevant hashtags, follower count, or average views. It’s a quick and simple way to find specific influencers for your brand without the guesswork.

What is the best website to find influencers?

If you’re serious about influencer marketing, Bulba is the best place to start. It’s designed for businesses that want to run influencer marketing campaigns without wasting time or money. You can search for influencers who match your target audience and check if they meet your content goals.

Unlike other platforms, Bulba is inbound-only—creators request to work with you, so you’re not chasing anyone. Whether you’re looking for micro-influencers or experienced brand ambassadors, Bulba makes it easy to find influencers who are the right fit.

How do I find the right influencer?

To find the right influencers for your brand, look for creators who already speak to your target audience. That means checking audience demographics, looking at engagement metrics, and reviewing past content to see if it fits your vibe.

Bulba helps with all of this. No need for complicated influencer marketing tools, just create your campaign in Bulba, and we will connect you with potential influencers from all social media platforms. Whether you’re after micro-influencers or someone with a larger reach, Bulba helps you focus on relevant influencers, not just popular ones.

How do I reach out to an influencer?

Reaching out to social media influencers is easy when you use a platform like Bulba. You don’t need to message people one by one on social media. On Bulba, influencers apply to your campaign if they meet your criteria, which means you’re only dealing with people who are already interested.

Once you approve them, you can chat, set up content plans, and track everything in one place. It takes the stress out of the influencer marketing journey and makes your marketing campaign feel less like guesswork and more like a plan.