7 Best Influencer Management Tools Every Brand Should Know

Running influencer marketing campaigns sounds easy at first, but once you try doing it all by hand, it gets overwhelming. You have to find influencer partners, send messages, track posts, collect user-generated content, and report the results. It takes a lot of time, and things can get messy, especially if you're using spreadsheets or switching between other platforms.

This is where influencer management tools come in. These tools handle the repetitive tasks and help you stay organized. They make it easier to connect with the right creators, manage your campaigns in one place, and reach new audiences on social platforms like Instagram.

In this article, we’ll go over seven influencer management tools every brand should know. If you want to save time and run smoother campaigns, these tools can make a big difference.

7 Top Influencer Management Tools You Need to Check Out Today

Managing influencer marketing campaigns can be tough without the right tools. These top influencer management platforms help you stay organized, save time, and get better results.

1. Bulba

Bulba is a simple tool that helps restaurants, bars, hotels, and other fun places work with local influencers. You don’t have to pay influencers in cash. Instead, you offer a free meal, stay, or ticket. In return, they share your place on Instagram or TikTok.

It’s easy to use. You set up a campaign, get booking requests from influencers, and manage everything from your dashboard. Bulba helps you find creators who match your needs and who can actually bring people to your place.

Key Features

• No cash payments – You give influencers free experiences instead of paying them.
• Volume-based pricing – Pricing is based on how much you use the platform. The more you use it, the better the value.
• Real-time influencer data – See up-to-date stats like follower count, average views, and engagement.
• Easy campaign setup – Add your offer, available days and times, and who you're looking for.
• Influencer booking requests – Influencers ask to work with you through the app.
• Automatic approvals – Let the system approve bookings from eligible influencers to save time.
• Multi-location support – Run campaigns for one or many places under the same account.
• Built-in scheduling – Accept, reschedule, or decline influencer visits with one click.
• Content tracking – Keep track of posts and see all content in one place.
• Made for hospitality – Best for restaurants, bars, hotels, events, escape rooms, and more.

2. Klear

Klear is an influencer marketing platform used by brands and agencies to find, manage, and measure influencer campaigns. It offers a wide range of filters to help you find the right creators based on category, location, audience, and platform. Klear is built to support both small teams and global campaigns.

Key Features

• Influencer discovery – Search for influencers by category, location, platform, or niche.
• Advanced audience filters – Filter creators by follower size, engagement, demographics, and more.
• Campaign management tools – Run influencer campaigns from planning to reporting in one place.
• Performance tracking – Measure campaign success with detailed reports and analytics.
• Payment automation – Use built-in tools to manage and automate influencer payments.

3. Upfluence

Upfluence is a creator management platform built for brands that want to grow through influencer marketing, affiliate programs, and user-generated content. It helps businesses discover the right creators, manage relationships, track results, and handle payments. The platform is designed to support both short-term campaigns and long-term partnerships.

Key Features

• Influencer discovery – Find creators based on data, past performance, and audience match.
• Creator relationship management – Manage communication, drafts, content, payments, and performance in one place.
• Affiliate and promo code tools – Automatically generate and manage unique discount codes linked to each creator.
• Campaign tracking dashboard – Track clicks, sales, ROI, and performance across all influencer and affiliate campaigns.
• Integrated payments and gifting – Pay creators in any currency and send product gifts through a simple order system.

4. Creator.co

Creator.co is a full-service influencer marketing platform that combines expert support with campaign tools to help brands grow. It offers both managed services and a self-serve platform to plan, launch, and track influencer campaigns. The platform works well for businesses that want to grow through user-generated content, affiliate programs, and influencer partnerships.

Key Features

• Full-service campaign support – Access a team that helps with strategy, planning, influencer outreach, and execution.
• Influencer discovery and recruitment – Use AI-powered tools to find and connect with creators that match your brand.
• Brief builder and content tools – Create campaign briefs, manage content reviews, and keep everything aligned with your brand.
• Analytics dashboard – Track performance metrics such as engagement, clicks, conversions, and ROI in real time.
• Marketing integrations – Connect with platforms like Shopify, TikTok Shop, Google Analytics, and affiliate networks.

5. GRIN

GRIN is a creator management platform built for brands that want to run influencer campaigns from start to finish. It helps brands find the right influencers, manage relationships, ship products, track content, and measure performance. GRIN is used by companies looking to bring all parts of their influencer program into one place.

Key Features

• Influencer discovery tools – Use advanced search filters to find creators that match your brand and target audience.
• End-to-end program management – Handle outreach, approvals, product shipping, payments, and content tracking in one platform.
• Performance tracking and ROI – Access real-time reporting to measure the success of campaigns and return on investment.
• Ecommerce and tool integrations – Connect GRIN with tools like Shopify, PayPal, Slack, and email platforms for a smooth workflow.
• Creator experience features – Offer creators tools to manage briefs, submit content, track payments, and stay updated throughout the campaign.

6. Afluencer

Afluencer is a free influencer marketing platform that helps creators connect with brands. Influencers can create a profile, browse collaboration opportunities, and receive direct invites from businesses. The platform is designed to make it easy for both sides to find and manage partnerships.

Key Features

• Searchable collaboration listings – Explore hundreds of active brand campaigns by interest, platform, and niche.
• Creator profiles – Build a public profile to show your audience size, content style, and social channels.
• Direct brand invites – Receive collaboration requests from brands that match your profile.
• In-app messaging – Chat with brands directly through the platform to discuss partnership details.
• Collaboration tracking – Manage offers, invitations, and active relationships in one place.

7. Influencity

Influencity is a data-driven influencer marketing platform that helps brands and agencies manage the full cycle of their influencer campaigns. It offers tools to find influencers, track performance, manage relationships, and handle campaign tasks all in one place. The platform is built to support detailed analysis and more efficient collaboration.

Key Features

• Influencer search and discovery – Find the right creators with smart filters and insights across social platforms.
• Detailed influencer stats – Access fast, real-time metrics for any public creator profile without waiting on manual updates.
• Custom influencer database – Organize your contacts, track negotiations, save notes, and build a searchable creator list.
• Campaign and task management – Manage campaign progress, assign tasks, automate steps, and reduce manual work.
• Reporting and analytics – Track campaign results, measure ROI, and see long-term performance trends with clear reports.

Influencer Marketing Platform Comparison Table

Here's a table summarizing what these platforms offer you:

How Bulba Helps Businesses Do Influencer Marketing the Easy Way

If you run a hotel, restaurant, or attraction, you’ve probably thought about working with influencers. But maybe it feels like too much work. Or, maybe it sounds expensive and hard to manage.

That’s where Bulba comes in. It makes influencer marketing simple and stress-free, even if you’ve never done it before.

You Don’t Chase Influencers, They Come to You

With Bulba, you don’t have to message influencers or try to pitch them. Instead, you set up your offer, and interested creators apply to visit you. That means no cold messages, no awkward negotiations, and no wasted time.

Gifted and Paid Campaigns, One Simple Price

Bulba starts at £79/month with no commission. Both gifted and paid campaigns use the same monthly credits, so you get full value no matter how you collaborate.

With gifted campaigns, you offer free experiences to local micro influencers. It’s a smart way to turn empty seats into marketing content without spending extra money.

With paid campaigns, you can work with top influencers on your own terms. You set the price, and many brands save compared to reaching out directly.

You Stay in Control of Who You Work With

Bulba lets you set filters to control who sees your campaign. You can choose a minimum follower count, average video views, engagement rate, and influencer category like Food, Travel, Music, or Lifestyle.

Your campaign will only reach influencers who meet your criteria. This helps you get better matches and save time reviewing requests.

If you're a walk-in venue, you can also turn on auto-confirm. This means eligible influencers can book instantly without needing your approval.

And don’t forget, if you're an influencer reading this, you don’t need to ask hotels for a free stay the old way. You can now directly book hotel stay collaborations you’re eligible for through Bulba, all over the world.

Choose the Right Campaign Style

With Bulba, you can choose how you want to work with influencers. There are three easy options.

Regular collaboration is best for steady bookings. You host one influencer per time slot, perfect for things like restaurant visits or attraction walk-throughs.

One-off events let you bring in multiple creators at once. These work well for big moments like launch nights, concerts, or festivals.

Recurring events are ideal for experiences that happen often. Think weekly tastings, Saturday yoga, or regular live shows. Set it once and let it run.

You Don’t Pay Extra for Content Rights

Bulba gives you full rights to the content that influencers post. You can reuse it on your own social media, your website, or your Google listing. You don’t have to hire a photographer or ask for permission.

You Can Track Everything in One Place

Bulba gives you a full dashboard where you can manage everything in one place. You can see who applied to visit, who you approved, who already posted content, and what’s still pending.

You also get performance stats for each post, including likes, views, and shares. It’s all in one spot, so you don’t need to use spreadsheets or bounce between apps.

Start Getting Real Content, Not Just Promises

Influencer marketing doesn’t have to be hard or expensive. With Bulba, you can offer free experiences in exchange for real content from creators who match your brand. Whether you run a hotel, restaurant, or event space, Bulba helps you attract the right influencers and stay in full control of every collaboration.

Set filters, manage bookings, and track results, all from one simple dashboard. You don’t need to chase anyone or pay commission. Just choose your offer, let influencers apply, and grow your business with content that works.

Try Bulba today and turn your next empty seat into your next great post.

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FAQs About Influencer Management Tools

What tools do influencers use?

Influencers use influencer marketing tools, social media management tools, and communication tools to run influencer campaigns on social media platforms. They rely on reporting tools, payment processing, and promo code generation to track results. Platforms like Bulba help with content library access, discount codes, campaign execution, and handling repetitive tasks. It’s a great platform for influencer collaborations and getting user-generated content from local influencers.

What is an influencer management platform?

An influencer management platform helps brands find influencers, run influencer marketing campaigns, and build influencer relationships. Tools like Bulba assist brands with campaign management, influencer relationship management, and access to an influencer database. You can filter by specific criteria, view influencer profiles, and connect with potential influencers for affiliate campaigns, ambassador programs, and paid influencer campaigns. Bulba is the best platform for handling the entire process with a small team.

What are the 3 R's of influencer marketing?

The 3 R’s—reach, relevance, and resonance—guide every smart influencer marketing strategy. Platforms like Bulba help brands connect with the best influencer for their target audience, avoid fake followers, and track key data like audience demographics. This improves campaign performance, helps brands drive sales, and makes your digital marketing stronger with real influencer content.

How do you manage influencers?

You manage influencers using management tools, influencer marketing software, and platforms like Bulba. It helps brands manage influencer relationships, handle campaign execution, and build strong influencer partnerships. You get detailed insights, track influencer marketing efforts, and use tools for influencer discovery, content sharing, and social platforms. Bulba supports brand ambassadors and influencer programs and helps brands connect with influencer partners easily. It’s a great tool for any influencer marketing agency or business.