Escape Room Marketing Strategies to Attract More Customers

The popularity of escape room businesses has been on the constant rise, and so is the competition. To keep attracting new customers and filling your bookings, you need a solid escape room marketing strategy. From building an online presence to creating engaging content, effective marketing can make a big difference.

In this guide, we'll explore detailed strategies to improve your escape room marketing and grow your customer base.

3 Escape Room Marketing Strategies That Actually Work

Here are some strategies you can try to promote your escape room business.

Strategy No.1: Build Your Brand

Your brand shapes how people feel about your escape room before they even visit. It’s more than just a logo—it’s the experience you create from the moment someone sees your business online.

Quality branding can:

• Build trust by showing you’re a professional business.
• Create excitement by showing off your room themes and stories.
• Attract your ideal audience by using the right tone and visuals.

Your room themes and stories are a big part of your brand. The more creative and engaging your themes are, the easier it is for customers to remember your escape room.

Here are some steps you can take to build your room theme:

Choose a Theme That Excites Your Audience

Popular themes include haunted houses, prison breaks, and treasure hunts. Pick something that matches your brand style.

Build a Story That Keeps Players Engaged

Instead of just asking players to "find the key," create a full backstory. For example, “You’re detectives trying to solve a murder before the suspect escapes.”

Add Themed Props and Decorations

The right visuals can turn a simple room into an exciting experience. For example, a pirate-themed room might include old maps, treasure chests, and lanterns.

Strategy No. 2: Using Email Marketing to Engage Customers

Email marketing is a powerful tool for keeping your escape room business top of mind. With the right approach, you can connect with past customers, attract new ones, and boost bookings.

Here are ways you can get started with email marketing.

Build Your Email List

The best email lists are filled with people who genuinely want to hear from you. Focus on collecting emails from people interested in your escape room.

Add a signup form to your website with a simple call to action on your homepage or booking page, offering, say, a 10% discount as an incentive. During bookings, ask guests if they'd like to join your email list to stay updated.

You can also grow your list by hosting giveaways and offering a free escape room session in exchange for an email entry.

Creating Engaging Email Content

Once you have an email list, the next step is to send content that keeps your audience interested. People are more likely to open your emails when they know they’ll get useful information, exciting updates, or special deals.

You can send promotions, personalized offers, and updates on new room themes to boost bookings. Promote events like themed nights and share tips or puzzle strategies to keep customers engaged.

Strategy No. 3: Using Influencer Marketing to Reach New Audiences

Influencer marketing is a great way to attract new customers by working with people who already have a strong following.

Influencer marketing involves partnering with content creators who have a loyal following. These influencers create posts, videos, or stories that showcase your escape room to their audience.

By partnering with influencers in the right niche, you can reach people who may not have heard of your escape room before.

Here’s how the process typically works:

Find the Right Influencers

Look for creators in your area who focus on entertainment, travel, or lifestyle content. Influencers who highlight group activities are a great fit for escape rooms.

Reach Out With an Offer

Contact influencers and invite them to try your escape room for free in exchange for social media posts or videos. Be clear about what you’d like them to share, such as their experience, puzzle highlights, or room themes.

Create Engaging Content

Influencers often post Instagram Reels, TikToks, or YouTube videos showing their visit. These posts may include clips of puzzle-solving moments, team excitement, or even tips for first-time players.

Engage With Their Content

After the influencer shares their experience, interact with their post by liking, commenting, and sharing it on your own social media.

How to Do Escape Room Influencer Marketing the Easy Way With Bulba

Running an escape room keeps you busy, and finding influencers on your own can feel like a lot to handle. Searching for the right creators, talking about terms, and tracking results takes time you may not have. That's where Bulba comes in.

Bulba makes things easier by connecting you with influencers who want to work with businesses like yours. Let's look at how you can reach the right influencers for your escape room business.

Create Your Campaign

Once you sign up, visit the Campaigns page. There, you can create a new campaign by choosing your preferred frequency of collaboration with influencers. You have three options:

Regular Collaboration

A regular collaboration involves one influencer booking a time slot to experience your escape room. This can happen multiple times, with different influencers visiting on various days.

For example, one influencer might visit on a Tuesday to showcase your pirate-themed room, while another comes on a Friday to feature your detective-themed challenge. This approach works well for ongoing promotions, keeping your business in front of potential customers over time.

One-Off Event

A one-off event is designed for special occasions where multiple influencers visit at the same time. This is ideal for promoting new room launches, themed events, or special experiences.

For instance, if you’re opening a new horror-themed escape room, you might invite several influencers to attend a preview night together. This type of collaboration creates buzz quickly and can draw significant attention to your business.

Recurring Event

A recurring event allows multiple influencers to visit during a scheduled, repeating time slot to highlight an ongoing feature or promotion.

If you host a "speed run challenge" every Thursday night, for example, inviting influencers to participate can generate consistent social media content and encourage more players to visit your escape room. This method is perfect for keeping your business top of mind through regular exposure.

Choose What You Offer

Bulba also lets you set what influencers get from collaborating with you. No more negotiations, only influencers who want what you offer will reach out to you.

Gifted Campaign

A gifted campaign allows you to offer free escape room experiences to influencers in exchange for social media content. This is a great way to turn your available time slots into a marketing opportunity. While high-profile influencers may be harder to reach, you can still build strong awareness by working with local micro-influencers.

These smaller creators are often eager to collaborate and can help you reach a wider audience through frequent posts and engagement.

Paid Campaign

A paid campaign gives you the opportunity to collaborate with top-tier influencers while maintaining control over the details. By launching a paid campaign on Bulba, you can set your own budget and terms instead of relying on direct outreach. This approach often leads to significant cost savings compared to traditional influencer marketing methods.

Plus, Bulba doesn’t charge commissions on paid campaigns—they’re treated the same as gifted campaigns and count toward your monthly credits. This makes it easier to manage your marketing efforts while maximizing your budget.

Set Your Eligibility Criteria for Influencers

Bulba lets you set eligibility metrics for influencers, such as how many followers they should have at minimum or their average view count per post.

You can also add notes where you can expand on what you expect from an influencer.

Target Niche Influencers

The Categories section allows you to target influencers that publish specific content relevant to you. For example, adventure-type influencers often enjoy escape rooms. Adding that as a category allows you to receive inbound requests only from adventure influencers.

Boost Your Escape Room Bookings With Bulba

Escape rooms thrive on excitement, teamwork, and memorable experiences—making them perfect for influencer marketing. With Bulba, you can connect with influencers who specialize in adventure, puzzles, and entertainment to help promote your escape room.

Here’s how Bulba helps your escape room get noticed:

Target the Right Influencers

Use Bulba’s campaign filters to find influencers who focus on games, entertainment, and group activities to reach audiences interested in escape rooms.

Set Custom Requirements

Filter influencers by follower count, engagement rates, and content category to make sure you connect with creators who align with your brand.

Offer Free Experiences

Instead of paying for ads, provide influencers with complimentary escape room sessions in exchange for social media content that drives bookings.

Guaranteed Content

Influencers have to post content within three weeks, giving you fast and reliable exposure.

With Bulba, promoting your escape room is simple, affordable, and effective. Start using Bulba today and watch your bookings grow.

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FAQs About Escape Room Marketing

How to market escape rooms?

To market an escape room business, focus on strategies that attract both casual players and corporate teams. Creating a strong escape room website is important since many potential customers search for activities online. Use social media platforms to showcase your escape game with engaging photos, videos, and behind-the-scenes content.

Influencer marketing can also be a game-changer. Platforms like Bulba help escape room owners connect with influencers who can promote their business in exchange for free experiences.

Since Bulba's model is based on volume rather than individual payments, it's an affordable way to boost marketing efforts without overspending. This makes it easier to attract potential customers, promote corporate events, and build long-term business growth.

What is the target market for an escape room?

The target market of the escape room industry includes a mix of casual players, families, friends, and tourists. Corporate teams are a key audience as well, especially for team-building exercises. Promoting your escape room for corporate bookings can bring in steady revenue. 

Using Bulba can help you reach both casual players and businesses looking for team-building activities. By inviting influencers who cater to these groups, you can showcase your escape room as an exciting option for parties, corporate events, and social gatherings. Bulba’s data insights help you target influencers whose followers align with your audience, maximizing your marketing efforts.

Are escape rooms a profitable business?

An escape room business can be profitable with the right escape room marketing ideas. Hosting corporate events is a great way to boost revenue and promote escape room business growth, especially during slower periods.

You can hire an escape room marketing agency to promote your business, or you can do it the easy way and most affordable way through Bulba. Bulba can help you connect with influencers who will then promote your escape room adventures to thousands of people online. Bulba can also help you track all your influencer marketing channels at a glance with its intuitive dashboard, making it easy for you to see what works and what doesn't.

By promoting your new escape room business through social media platforms and influencer collaborations, you can expand your reach and attract more potential customers.

Is there a strategy to escape rooms?

Yes, winning an escape game often requires teamwork, communication, and logical thinking. Players should focus on dividing tasks, following clues, and staying organized. Teams that stay calm and delegate tasks often have better results.