8 Influencer Platforms That Help Build Your Influencer Network

Finding the right influencers can be hard. You might not know who to trust, how to reach out, or if someone’s followers are even real. It also takes a lot of time to search, message, follow up, and track results. For many business owners, influencer marketing sounds great, but managing it all can feel like too much work.

In this blog post, we’ll look at eight influencer platforms that help fix these problems. These tools make it easier to find creators who fit your brand, manage your messages in one place, and see how each campaign performs.

Whether you're just starting or trying to grow your reach, these platforms can help you build a stronger influencer network without all the stress.

How Brands Benefit From Influencer Marketing

Many brands struggle to reach the right people online. They spend money on ads that don’t always work. They post on social media to promote their event, but don’t get much engagement. It’s hard to know what’s working and what’s not.

Running a digital marketing plan without clear results can feel like guesswork. Building trust with new customers takes time, which is where influencer marketing comes in.

Builds Trust Fast Through Real People

When you work with influencer partners, you reach people who already trust them. Their audience listens to their advice, which helps your brand look real and relatable. That’s why working with the best influencers often gives better results than traditional ads.

Creates Content Without Hiring a Big Team

Generated content from Instagram influencers gives you a steady stream of photos, videos, and stories. This kind of user-generated content feels more real than polished ads. You can use this content in your other marketing efforts too, saving time and money.

Reaches a Targeted Audience

With a strong influencer strategy, you can focus on the people most likely to buy from you. An influencer marketing agency often uses an influencer database to find the right match.

These influencer profiles show details like age, location, and audience size. This helps brands connect with an influencer’s followers who actually care.

Gives Better Value Than Many Ads

Your influencer marketing budget can go further when you invest in the right partnerships. Many brands run an affiliate campaign to pay influencers based on sales. This model pairs well with affiliate marketing and keeps spending results-focused.

Tracks Results Clearly

Good social media management tools and reporting tools help you see what’s working. You’ll be able to track clicks, views, and sales from your influencer posts. Many tools are now AI-powered, so they give smart tips based on key data.

Connects Everything in One Place

Using a linking platform makes it easy to tie influencer content back to your site or product page. When paired with the best platform for your brand, you get a full view of all your influencer marketing efforts in one place.

8 Influencer Marketing Platforms That Help You Access Influencer Networks

These influencer marketing platforms make it easier by giving you access to large networks of creators who are ready to collaborate. Let's take a closer look!

1. Bulba

Bulba helps restaurants, hotels, and attractions connect with local influencers in a smart and affordable way. Instead of paying influencers cash, you offer a free experience like a meal, hotel stay, or an event ticket. In return, they create and share real content on Instagram or TikTok.

Bulba is the only platform from the list that uses volume-based pricing. You only pay based on how many influencer visits you accept. This makes it the most budget-friendly option if you want to grow without spending a lot.

You also don’t need to message influencers just to invite them to your restaurant or hotel; they come to you. Bulba shows you real-time data like follower count, engagement rate, and average video views. You can approve requests from creators who match your audience.

It’s easy to set up, easy to manage, and helps you grow your own trusted influencer list.

Key Features

• No cash, just experiences – Give influencers a free meal, stay, or ticket instead of paying for a sponsored post.
• Volume-based pricing – Bulba charges based on how many influencer visits you accept, not a flat fee. This keeps costs low and makes it easy to scale.
• Real-time influencer data – See connected stats from Instagram and TikTok, including follower count, engagement rate, average video views, and audience location.
• Influencer requests made simple – Influencers ask to visit your place using the Bulba app. You approve, reschedule, or decline from your Bulba dashboard.
• Auto-approve option – Turn on auto-approve to save time and accept requests automatically if they meet your criteria.
• Custom campaign rules – Set rules for who can apply, like minimum followers or average views. Run different campaigns across multiple locations.
• Content tracking in one place – Bulba tracks all influencer visits, posts, and deadlines. No need for spreadsheets or email follow-ups.
• Exclusive perks for influencers – Influencers get free experiences and fresh content for their feed. This helps you attract high-quality creators.
• Built for hospitality and tourism – Whether you run a restaurant, hotel, spa, bar, or tour, Bulba helps you bring in traffic and stay visible online.

2. Upfluence

Upfluence is a platform that helps brands manage influencer marketing, affiliate programs, and creator partnerships. It combines discovery, outreach, campaign management, and payment tools in one place.

Brands can connect with influencers who already support their products, automate campaign tasks, and track results across platforms. Upfluence is used by global brands to save time, manage collaborations, and grow revenue through content partnerships.

Key Features

• Influencer discovery – Find creators based on follower data, engagement, and past brand affinity. See who already supports your brand.
• AI-powered campaign setup – Use built-in AI to match with the right influencers and launch campaigns quickly with automated outreach and approvals.
• Creator relationship management – Track all influencer activity, submitted content, payments, and sales in one dashboard.
• Affiliate and product gifting tools – Offer promo codes or send products directly from your store. Let creators choose their size, color, and shipping details.
• Performance tracking – Monitor clicks, sales, and ROI using custom dashboards with individual tracking links for each creator.

3. Invyted

Invyted is a platform that helps brands connect with influencers through free experiences or products. Businesses can offer complimentary meals, exclusive gifts, or event invites in exchange for social media content.

With access to thousands of creators and a combined reach of over 500 million followers, Invyted gives brands an easy way to get exposure without using traditional ads.

Key Features

• Invytes – Offer influencers a free meal or experience in return for social media posts.
• Events – Invite multiple influencers to attend launch events, tastings, or press days.
• Anytime offers – Let creators redeem gifted items or special deals at their convenience.
• Gifting – Send products directly to influencers to promote from home.
• Large creator network – Access over 4,000 influencers with a combined audience of more than 500 million.

4. Sprout Social

Sprout Social offers a full influencer marketing solution built into its social media platform. It helps brands find creators, manage campaigns, and track performance, all in one place. With AI-powered search and brand safety tools, businesses can discover suitable creators and run content partnerships with greater control and speed.

Key Features

• Creator discovery by topic – Find creators based on topics your audience follows using AI-powered, interest-based search.
• Brand safety reporting – Set filters and review past creator content to avoid brand misalignment or risk.
• Campaign workflow management – Handle outreach, contracts, content approvals, and reporting in one centralized system.
• Influencer CRM – Organize and compare creators, track campaign goals, and receive AI-generated partner suggestions.
• Custom performance reporting – Use pre-built templates or build reports to track ROI, clicks, and conversions across your campaigns.

5. GRIN

GRIN is an influencer marketing platform built for brands that want to manage creator partnerships at scale. It helps businesses discover creators, manage outreach, ship products, track content, and measure sales. GRIN also connects to eCommerce and marketing tools, keeping everything in one place.

Key Features

• Creator discovery tools – Search and filter influencers using audience data, content history, and performance insights.
• Campaign management – Run campaigns from start to finish, including outreach, approvals, and product delivery, all in one dashboard.
• ROI and performance tracking – Measure clicks, sales, and engagement to evaluate campaign impact and guide future decisions.
• Creator experience tools – Let creators submit content, track performance, and receive payments through an organized and user-friendly system.
• eCommerce and software integrations – Connect with platforms like Shopify, WooCommerce, Gmail, Klaviyo, and Salesforce to streamline product gifting, payments, and communication.

6. Captiv8

Captiv8 is a full-service influencer marketing platform that helps brands run campaigns from discovery to performance tracking. It combines AI-powered insights, campaign management, and commerce tools in one system.

Brands can identify the right creators, manage relationships, and track ROI in real time, while using built-in tools to boost branded content and support social commerce.

Key Features

• AI-powered creator discovery – Use first-party data and AI tools to find influencers that align with your brand and campaign goals.
• Integrated campaign management – Run influencer campaigns from outreach to approvals within a single workflow system.
• Real-time ROI tracking – Monitor creator content performance and measure sales or engagement as campaigns run.
• Social commerce tools – Launch and manage affiliate campaigns, track revenue by creator, and scale product promotion through social integrations.
• Paid media amplification – Boost creator content through paid channels directly from the platform using built-in integrations with major social networks.

7. Meltwater

Meltwater provides a platform for brands to run influencer campaigns more efficiently. It supports everything from finding the right creators to managing payments and tracking results.

With AI-powered tools and built-in workflows, businesses can streamline campaign tasks, grow their influencer network, and measure return on investment. Meltwater is designed to reduce manual work and help teams focus on strategy and partnerships.

Key Features

• AI-powered creator search – Find influencers using topic, text, or image-based searches with advanced filtering options.
• In-app contracts and payments – Create, manage, and process contracts and payments directly in the platform.
• Real-time campaign reporting – Track performance and ROI through live dashboards with AI-powered insights.
• eCommerce integrations – Send products, generate discount codes, and track sales using built-in commerce tools.
• Branded recruitment pages – Let influencers apply to your campaigns through custom pages linked from your website or social channels.

8. Aspire

Aspire is a platform built to help brands scale word-of-mouth marketing through influencers, affiliates, ambassadors, and customers. It combines discovery tools, workflow automation, and performance tracking to support campaigns from product seeding to paid ads. Aspire is used to source content, run influencer programs, and measure ROI all in one place.

Key Features

• Influencer discovery and inbound recruitment – Search for creators or let influencers, customers, and affiliates apply through branded forms.
• Campaign automation tools – Automate tasks like product gifting, content approvals, and payments across different campaign types.
• User-generated content sourcing – Collect content from creators and repurpose it into ad campaigns with lower costs per click and impression.
• Performance tracking and ROI reporting – Measure sales, engagement, and lift from sponsored content and affiliate activity.
• Marketing platform integrations – Connect with tools like Shopify, Meta, TikTok, Pinterest, WooCommerce, and Slack to streamline campaign operations.

Access Top Influencer Networks With Bulba

When it comes to hotel influencer marketing or anything hospitality-related, Bulba is your go-to platform for effective and stress-free influencer marketing campaigns.

Bulba gives brands a simple way to connect with real influencers. Everything happens inside the platform, and you can reach the right creators in just a few clicks. Here’s how Bulba’s features help you tap into strong influencer networks:

Connect With Instagram and TikTok Creators

Bulba links directly to Instagram and TikTok. Influencers connect their accounts when they sign up. This gives you live data, like follower count, engagement rate, average views, and audience demographics. You get real numbers to help you choose creators who already have reach.

Target the Right Influencers With Smart Filters

You do not need to search manually or message random accounts. Instead, use filters to control who can see your offer. You can set a minimum follower count and average video views, so you only get requests from influencers that meet your standards.

Choose Influencer Categories That Fit Your Brand

When setting up your campaign, you can pick one or more categories. For example, if you run a hotel, select “Travel,” and if you run a restaurant, pick “Food.” Your campaign will only be shown to influencers who create content in those spaces. This helps you get better matches and more useful content.

Run Multiple Campaigns Across Locations

If your brand has more than one location, you can create different campaigns for each one. You can manage them all from one dashboard. Each campaign will reach influencers who are local to that specific area, making it easier to grow your network city by city.

Let Influencers Come to You

Bulba uses an inbound-only model. This means influencers apply to work with you. Everyone who applies has already seen your offer and wants to promote your brand. This saves you time and helps you build a network of creators who are genuinely interested in your business.

Start reaching local influencers and growing your business with Bulba. Sign up today!

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FAQs About Influencer Network

What is a network influencer?

A network influencer is someone who connects with a large group of followers across social media platforms. They play a big role in influencer marketing by helping brands reach their target audience through high-quality content and influencer collaborations.

These influencers are often part of creator networks and help execute campaigns that include product and affiliate links. With the right influencer marketing platform like Bulba, brands can build influencer relationships, manage campaigns, track conversions, and improve campaign performance.

Network influencers are key to any influencer marketing strategy because they help brands boost sales, grow brand awareness, and reach new creators based on specific criteria using influencer discovery and campaign management tools.

Who is the #1 influencer in the world?

Cristiano Ronaldo is usually ranked as the #1 influencer in the world with the most Instagram followers and strong engagement. He works with top brands and brings in millions of views. But when running influencer marketing campaigns, it's better to focus on relevant influencers who fit your campaign goals. Using influencer marketing software like Bulba, brands can find influencers based on category, audience, and campaign needs.

Which platform is best for influencers?

There are many influencer platforms that offer social media management and even promo code generation for your events. However, if your focus is influencer marketing, Bulba is your best bet.

It’s an influencer marketing platform designed to connect brands with the right influencers on Instagram and TikTok. It offers influencer marketing tools that cover the entire process, including influencer discovery, campaign management, and performance tracking.

Bulba helps brands manage campaigns from start to finish, link product and affiliate links, pay creators with experiences instead of cash, and generate promo codes to track conversions.

How to build an influencer network?

To build an influencer network, brands need to start with a clear influencer marketing strategy and know their target audience.

Using influencer marketing platforms like Bulba, brands can find influencers based on follower count, content type, and engagement levels. Bulba offers influencer marketing software tools to assist brands in discovering vetted influencers, building influencer partnerships, and managing influencer campaigns.

Bulba helps connect brands to suitable influencers, track campaign results, and drive sales. It’s a great platform to manage campaigns, grow brand awareness, and simplify the entire process of influencer marketing.

With Bulba, brands can focus on campaign goals while the platform handles campaign execution, influencer relationships, and the day-to-day campaign tasks.