Free Influencer Marketing Platform: Our Top 5 Picks for 2025

Finding influencers for your brand can be hard. Many platforms charge high monthly fees, lock features behind paywalls, or limit your search unless you upgrade. For small businesses or startups, this can be frustrating, especially when you're just getting started and want to test things out before investing.

While truly free influencer marketing platforms are rare, some tools give you a decent place to start. A few offer generous free trials or limited free versions that let you try key features without paying. These are perfect if you want to explore influencer discovery, campaign planning, or outreach before committing to a full plan.

In this post, we’ve rounded up five of the best platforms that either offer free tools (with limitations) or a trial version worth checking out. Let’s break them down and see what each one brings to the table.

What Is an Influencer Marketing Platform?

An influencer marketing platform helps brands find and connect with social media influencers. 

Instead of checking Instagram accounts, YouTube channels, or TikTok influencers one by one, the platform lets you search for relevant influencers to invite to your business based on your target audience. It brings together options across social media platforms and makes influencer discovery quick and simple.

These platforms also help manage partnerships through influencer relationship management tools. You can track messages, plan posts, and build lasting connections. Whether you're looking for fashion creators or tech reviewers, the platform helps you work with the right influencer based on your brand’s needs.

Benefits of Influencer Marketing Platforms

Using an influencer marketing platform makes the whole process easier. It helps you find the right people, track your results, and get more value from every campaign. Here are some of the main benefits:

Get Valuable Insights

Influencer marketing platforms show you useful data like engagement, audience type, and post performance. This helps you choose the top influencers who match your brand and can boost sales.

Detect Fake Followers

You can spot fake accounts easily. The platform shows which influencers have real followers, so you don’t waste time or money.

Track Posts and Growth

You can follow Instagram posts, check subscriber growth, and see how your campaign is doing. It’s all in one place and easy to use.

Compare With Other Brands

These tools let you see what other brands are doing. You can learn what works and improve your own results by using the same platform to manage your work.

5 Free Influencer Marketing Platforms to Check Out

Whether you want to launch a new product, boost your visibility, or promote an event on Instagram, influencer marketing can help. The good news is, you don’t always need a big budget to get started.

There are platforms out there that let you connect with real influencers, post collaboration offers, and even manage campaigns, all with a free trial period or limited free tools for you to check out!

1. Bulba

Bulba is a simple way to start influencer marketing for restaurants, hotels, and attractions without spending money on ads. Instead of paying with cash, you offer free experiences like meals, stays, or tickets. In return, influencers share your business on Instagram or TikTok. This helps you reach more people online and bring more foot traffic to your location.

Bulba also makes the whole process easy to manage. You get full control over who visits, when they visit, and what kind of influencers you want to work with. You can also track content and performance right from your dashboard.

With Bulba, you don’t pay influencers cash. Instead, you offer a free experience like a meal, a hotel stay, or an event ticket. This keeps costs low while helping you get high-quality content. You also get full rights to the content, so you can use it on your website, social media, or Google listing.

Key Features

• No cash needed - Offer free meals or tickets instead of paying influencers
• Volume-based pricing - The only platform that charges based on usage, starting at £79 per month
• Inbound-only model - Influencers come to you by requesting to visit your business
• Content requirement - Influencers must post content within three weeks of their visit
• Full content rights - Reuse influencer content across your website, socials, or Google profile
• Real-time data - See each influencer’s followers, engagement, views, and audience
• Auto-approve options - Save time by letting qualified influencers get approved automatically

7-Day Free Trial and Affordable Plans

Bulba makes it easy for businesses to try local influencer marketing with no upfront cost. Every plan includes a seven-day free trial, so you can test the features, approve influencer visits, and start getting content before paying. This is a simple way for restaurants, hotels, and attractions to see how Bulba works.

Because Bulba uses a volume-based pricing model, you only pay based on how much you use it, making it a very affordable choice to try out marketing ideas for small businesses. Here are our plans.

The Starter plan (£79/month) is a good fit for small teams. It includes six collaborations, creator stats, and tools for managing one location. You can also manage more than one brand and invite team members.

The Basic plan (£139/month) includes 12 collaborations and supports up to three locations, making it suitable for growing businesses with multiple branches.

The Pro plan (£249/month) offers 24 collaborations, supports up to six locations, and includes phone support and priority feature requests, which is ideal for businesses that rely heavily on social media.

For agencies or larger brands with more than three brands or six locations, there’s a Custom plan with bulk pricing and extra features. You can book a demo to learn more about what’s included.

2. IndaHash

IndaHash is an influencer marketing platform that offers both managed services and software tools for brands and agencies. It helps businesses run influencer campaigns by offering solutions for creator search, campaign tracking, and performance reporting.

The platform supports global campaigns and provides tools for both hands-on teams and those who prefer full-service management.

The platform is used by companies in various industries and supports communication in multiple languages. It also includes a mobile app for creators, allowing influencers to join campaigns and submit content directly. IndaHash focuses on using data to help businesses find influencers and measure campaign results.

Key Features

• Managed services - Get full campaign support, including strategy, influencer recruitment, post boosting, and reporting
• Creator search tools - Discover influencers using filters and build lists directly in the platform
• Campaign management - Organize, run, and track influencer campaigns with tools for briefs, feedback, and approvals
• Performance reporting - Access detailed post-campaign reports with data on reach, engagement, and return on investment
• Creator mobile app - Let influencers join brand campaigns and submit content from their phones with clear tasks and payouts

Free Trial

IndaHash offers a way to get started for free through its Lite subscription. To access it, users need to fill out a form and wait for account activation, which can take up to two hours. Once activated, the platform sends a confirmation email, and the user can begin using the free version.

The Lite plan includes one user seat and allows up to 20 influencer searches per month across more than 75 countries. It is suited for businesses that do not manage influencer campaigns in-house and may need to outsource projects to IndaHash’s managed services team.

Although indaHash does not list fixed pricing plans on its website, businesses can book a demo to learn more about available packages. During the demo, an IndaHash expert will review your goals, explain advanced features, and help set up a free account.

Paid plans, such as the Launch tier, offer more tools for campaign management, team workflows, and reporting. There is also a customizable option for large brands and agencies that want full white-label access. This setup allows pricing to be tailored based on the size and needs of each business.

3. Influencity

Influencity is a data-driven influencer marketing platform designed to help brands and agencies manage every part of their influencer campaigns from one place. It supports influencer discovery, profile evaluation, collaboration tracking, and campaign reporting.

Instead of relying on preset lists or limited databases, the platform offers on-demand insights for any public influencer profile.

Users can build their own influencer database, track interactions and pricing, and manage campaign tasks without switching tools. Influencity also offers integrations, including with Shopify, to support product seeding and simplify logistics.

The platform is built to improve workflow, help users save time, and provide a clear view of influencer performance and return on investment.

Key Features

• Influencer discovery - Search and access insights for any public profile using real-time metrics and filters
• Campaign management - Assign tasks, automate steps, and track campaign progress from one dashboard
• Custom influencer database - Build and manage your own influencer records with notes, pricing, and negotiation history
• Shopify integration - Set up influencer seeding campaigns by connecting your online store for smooth gift delivery
• Analytics and reporting - Record and review performance data to connect influencer campaigns with business goals

Free Trial

Influencity offers a seven-day free trial on all of its plans, giving businesses a chance to explore the platform before making any commitment. During the trial, users can test key features, run influencer searches, and explore tools for managing campaigns and tracking performance. This trial is useful for teams that want to see how the platform fits their workflow.

While the free trial is available, Influencity does not list exact prices for its plans on the website. Instead, users can choose between three plan types: Professional, Business, and Enterprise. Each one is designed to meet different levels of influencer marketing needs, from managing a few campaigns to running multiple projects across teams.

However, since the pricing details are not public, it can be difficult for users to estimate monthly or annual costs without speaking directly to the sales team.

4. GRIN

GRIN is an influencer marketing platform designed to help brands manage every part of their influencer program in one place. It supports everything from finding and recruiting creators to handling product shipping, payments, and campaign tracking. The platform is built for teams that want to move away from spreadsheets and instead manage relationships, content, and reporting in a single dashboard.

GRIN also connects with popular eCommerce tools and communication platforms, making it easier for brands to keep all their influencer activities organized and efficient. It’s used by businesses looking to simplify their workflow and get a clear view of their influencer program’s performance.

Key Features

• Creator recruitment - Discover and connect with creators who already know and like your brand
• Product seeding - Ship products to influencers directly through your eCommerce tools
• Payment management - Send payments on time and handle tax forms without extra tools
• Content tracking - Save and organize all influencer content for reuse and reporting
• Analytics and reporting - Review real-time data on influencer and campaign results in one dashboard

Free Tools

GRIN offers several free influencer marketing tools to help users get started with creator research and campaign planning. These tools include options like the Fake Influencer Tool, Lookalike Finder, Engagement Rate Calculator, and ROI Calculator. Users can also install the GRIN Web Extension, which lets them view key creator stats while browsing social media profiles.

These free tools are helpful for spotting fake followers, comparing influencers, or estimating campaign performance. However, many of them provide only basic insights and are designed as entry points into GRIN’s full platform.

While GRIN does offer these free tools, it does not publish standard pricing on its website. According to their FAQ, pricing depends on the size and scope of your influencer program.

5. Afluencer

Afluencer is a platform that helps businesses connect directly with influencers and content creators actively looking for brand collaborations. It’s designed to make influencer marketing more accessible by offering a simple system where businesses post a collaboration, set criteria, and receive applications from interested influencers.

Unlike platforms that pull influencer data from public profiles, Afluencer features users who have signed up directly. This allows for easy messaging and relationship-building within the platform. 

Afluencer supports collaborations across major social platforms like Instagram, TikTok, YouTube, Facebook, and X (Twitter), and it’s suitable for a wide range of business sizes and industries.

Key Features

• Influencer directory access - Browse and search verified influencer profiles by location, niche, and engagement rate
• Free plan available - Start using the platform without payment and access core features like influencer search
• Interest-based targeting - Choose from 70+ interest categories to match with influencers who align with your brand
• In-app messaging - Communicate with influencers directly through the platform after connecting
• Application-based collaborations - Post your campaign details and receive applications from influencers who want to work with you

Free Trial

Afluencer offers a free plan that gives users access to its core features, including the influencer directory and the ability to post collaboration opportunities. This makes it easy for businesses to start exploring influencer marketing without upfront costs. Users on the free plan can connect with verified influencers, set basic filters, and manage relationships within the platform.

For businesses looking for more reach and support, Afluencer also offers three paid plans: VIP, Concierge, and Boss. The VIP plan, at $49 per month, includes 60 monthly invitation credits, premium filters, and a quarterly feature in the influencer newsletter.

The Concierge plan, priced at $99 per month, adds a quarterly strategy call and podcast guest opportunity.

The Boss plan, at $199 per month, provides the highest level of access with 150 credits, monthly strategy calls, and more frequent promotional features. All paid plans include access to customer support via phone, email, and live chat.

Paid vs. Free Influencer Marketing Platforms

When it comes to working with social media influencers, the tools you use can make a big difference. Some platforms cost money, while others let you use basic features for free. If you’re wondering which option is better for you, let’s break it down.

What Free Platforms Offer

Free platforms are a good starting point. They let you try out influencer search and influencer discovery without spending money. Some give access to a few Instagram influencers or TikTok influencers. You can check Instagram accounts, view follower counts, and even find top influencers in your niche.

But free tools often come with limits. You might only get a small number of results or basic filters. You may not get features like influencer relationship management or the ability to detect fake followers.

What Paid Platforms Can Do

Paid platforms usually give you more. You can search across more social media platforms, find influencers faster, and get detailed data. Many of them let you track Instagram posts, view performance, and learn what works.

These platforms also offer valuable insights, like audience age, location, or interests. That helps you connect with the right target audience. Some even help you manage your outreach and keep your influencer list organized.

Which One Should You Choose?

Choosing between free and paid influencer platforms depends on what you need right now and what you want to achieve. Here are a few key things to think about before you decide.

Your Experience Level

If you're just getting started, a free tool is a good way to learn. You can test features, explore influencer discovery, and see what works without spending money.

Your Budget

Free tools help when money is tight. But if you have a budget and want to grow fast, a paid platform can give you more value in less time.

Your Campaign Goals

If you only need to find a few influencers for a one-time project, a free plan might be enough. But if your goal is to boost sales or run larger campaigns or promote repeating events, you’ll likely need a paid tool for better search, tracking, and management.

The Size of Your Team

Smaller teams might prefer free tools because they’re simpler. Bigger teams with more tasks may benefit from paid platforms that help manage influencer relationships and campaign data all in one place.

How Often You’ll Use It

If influencer marketing is something you do once in a while, a free tool might work fine. But if you plan to run regular campaigns, a paid platform can save time and help you stay organized.

Turn Free Experiences Into Real Results With Bulba

With Bulba, you don’t need to figure things out on your own. Everything is built to help you spend less time managing campaigns and more time seeing results. Here’s how Bulba’s features make influencer marketing simple and cost-effective for hospitality and tourism businesses.

Set the Right Collaboration Style

Bulba lets you choose how you want to work with influencers. If you want steady visits, go with Regular Collaboration, which allows one influencer per time slot.

For events like a launch night or festival, choose One-Off Event, where multiple creators can book the same slot. If you run something often, like weekly tastings or yoga classes, set up a Recurring Event. You’re in control of how your collaborations run.

Use Filters to Reach the Right Creators

You don’t have to sift through influencer lists. Bulba gives you filters to set a minimum follower count, average video views, or engagement rate. You can also pick the influencer category that fits your brand, like Food, Travel, Music, or Lifestyle.

Campaigns are only shown to influencers who meet your criteria. If you want to save time, turn on auto-confirm to automatically accept influencers who qualify.

Be Clear About What You’re Offering

Influencers need to know what they’ll get. Bulba lets you clearly describe your offer, like “starter, main, dessert, and two drinks.” You also choose the type of content you want, such as Instagram reels, posts, stories, or TikTok videos.

You can ask for tags, hashtags, geotags, or to be added as a collaborator. Every influencer must post within three weeks, so you always get content on time.

Customize Campaigns With Extra Settings

Bulba helps you manage every detail. You can set a cooling period, which controls how often an influencer can apply again.

Add a minimum booking notice or a booking window to control how far in advance requests can be made. You can also upload menus, logos, or brand guides so influencers have everything they need before visiting.

Track Everything in One Dashboard

You never have to wonder what’s happening with your campaign. Bulba’s dashboard shows you all your activity in one place. You can view collaboration requests, approvals, pending posts, and completed bookings. You’ll also see real-time data on how influencer content is performing, including likes, comments, shares, views, and reach.

Influencer marketing doesn’t need to be expensive or complicated. Bulba gives you the tools to run smart, simple campaigns that save time and bring results.

Sign up today and start growing with creators who want to promote your business!

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FAQs About Free Influencer Marketing Platform

How to do influencer marketing for free?

If you're looking to get started with influencer marketing for free, start by building real relationships with content creators. Reach out to smaller, genuine influencers who share your brand values and are open to collaborations in exchange for free products or experiences. Many new or niche influencers are happy to work with brands if there’s a good fit. Use free influencer marketing tools to check for fake followers, engagement rates, and brand fit before reaching out.

A good influencer marketing platform like Bulba, which offers a 7-day free trial, lets you connect with vetted influencers without upfront costs. It’s a smart way to kickstart your influencer marketing campaign without spending money upfront.

What is the free platform to find influencers?

Bulba is a great place to start. It’s not completely free, but it gives you a seven-day free trial, which is perfect if you want to explore influencer marketing with no upfront cost. Bulba helps you discover influencers on Instagram and TikTok using their vetted influencer network, engagement metrics, and real-time data.

You can check follower count and view influencer profiles to make informed decisions. It’s made for businesses looking to drive sales through influencer partnerships, without wasting time on fake influencers or random social media profiles.

Which platform is best for influencer marketing?

The best influencer marketing platform right now for small brands is Bulba. It’s easy to use, gives you access to a full influencer database, and helps with seamless campaign management from start to finish.

You can find the right influencer, run influencer campaigns, and check the real engagement of your posts. It’s built for influencer collaborations, letting you connect with influencers directly and track everything in one place.

If you're serious about building influencer marketing efforts that reach millions, this platform gives you the best influencer marketing tools to do just that.

How to be an influencer with no money?

To become an influencer without spending money, start by choosing a niche that fits you. Post regularly on your social media accounts like Instagram, TikTok, or YouTube. Use free tools to track follower growth and engagement rates so you know what’s working. Focus on real engagement, and don’t worry too much about follower count in the beginning.

Brands and other platforms care more about your audience and your content strategy. As you grow, platforms like Bulba let you connect with brands looking for authentic influencers for sponsored posts and valuable insights for their marketing campaigns. If your content fits a brand’s influencer marketing strategy, you can start landing influencer partnerships even without spending anything.