How to Attract Influencers to Your Brand the Easy Way

Trying to get influencers to work with your brand can feel like a full-time job. You reach out, wait for replies, and often get ignored. It’s slow, frustrating, and sometimes a bit awkward.

If you’re a small business or just starting out, this can feel even harder. You might not have a big budget or a fancy PR team. But that doesn’t mean you can’t get noticed.

The good news is, there’s a much easier way to get influencers interested in what you offer. And no, it doesn’t involve sending a hundred cold DMs or giving away stuff for free without any real plan.

Let’s talk about how to attract the influencers to your brand in a way that feels easy and natural and actually works.

Why Is Influencer Marketing Worth It for Your Brand?

Influencer marketing is when you work with people who have an online following, i.e., influencers. They share your brand with their followers through posts, videos, or stories. It’s like word of mouth but on social media.

Instead of running ads, you let real people talk about your product or service. Their followers trust them, which helps your brand get more attention, visits, and sales.

If you’re not using influencer marketing yet, you might be missing out. It’s not just for big brands or beauty products anymore. Today, every kind of business, from local cafes to hotels to tour operators, can grow with the help of influencers.

Let’s break it down in simple words. Here’s why influencer marketing is worth it.

You Reach the Right People Faster

Influencers already have an audience. These people follow them because they trust them.

When an influencer talks about your brand, their followers pay attention. It feels more real than an ad. That trust can lead to visits, bookings, or sales.

It Builds Real Trust

People listen to people, not ads. If someone sees an influencer enjoying your hotel stay, tasting your food, or showing off your service, it feels natural. It’s like a friend’s recommendation. That trust makes people more likely to try you out.

You Get Real Content Without Extra Cost

When you work with influencers, you don’t just get exposure. You also get photos and videos you can reuse.

You can post these on your own pages or use them in ads. You don’t need to hire a photographer or plan a big shoot; the content is already made for you.

It’s More Affordable Than You Think

Many brands believe influencer marketing is expensive. That’s not always true.

You don’t need to spend thousands. Some platforms let you offer experiences instead of money. For example, you can offer a free meal or a stay in exchange for a post. It’s a fair trade that works for both sides.

It Helps Your Brand Stay Visible

Social media moves fast. Posting often keeps your brand fresh in people’s minds. Influencer posts help fill that gap as they add new eyes to your brand and keep the buzz going.

It Brings Real Results

Influencer marketing can bring more followers, more bookings, more website clicks, and more sales, and you can track everything. You’ll see which influencers brought in the most traffic or engagement. That way, you know where your time and effort went.

Types of Influencers

Not all influencers are the same. Some have huge audiences, while others focus on small, tight communities. Each type brings something different to the table. Here’s a breakdown to help you decide who might be the best fit for your brand.

Mega Influencers

Mega influencers have more than a million followers. These are celebrities like actors, athletes, and musicians, but they can also be ordinary people who have built a huge following by posting great content online.

They can give your brand massive exposure. If your goal is to be seen by as many people as possible, this is a good option, but they can be expensive to work with. They're great for big brands with a large marketing budget and businesses that want wide reach and general brand awareness

Macro Influencers

Macro influencers have between 100,000 and 1 million followers. They are well-known in their niche and have built their audience over time by sharing helpful or interesting content.

They offer strong reach and speak to a more focused group of people. Their followers usually share similar interests. Working with them costs less than working with celebrities, but they can still be pricey depending on your budget.

Micro Influencers

Micro influencers have 10,000 to 100,000 followers. They are known for their close relationship with their audience. Their followers often trust their opinions and see them as relatable.

These influencers are usually active on Instagram, TikTok, or YouTube. They post creative content that feels real. They are also more affordable and tend to have stronger engagement than larger influencers.

Nano Influencers

Nano influencers have 1,000 to 10,000 followers. Their reach is smaller, but their community is often very engaged. These influencers connect with their audience in a personal way.

They work on a small scale, so they can give more attention to each brand they promote. That often means more thoughtful content. They are also the most affordable option.

Attract Influencers to Your Brand the Easy Way With Bulba

Bulba makes it simple to get influencers interested in your brand without cold outreach or back-and-forth messages. Just set up your campaign, and the right creators will come to you.

Here’s how it works:

Create an Offer That Grabs Attention

Start by listing what you’re offering to the influencer. For instance, if you run a restaurant, you can offer something like “starter, main, dessert, and two drinks.”

When creators know exactly what they’ll receive, they’re more likely to apply. A clear offer helps avoid confusion and sets expectations from the start.

You’ll also choose a collaboration type when setting up your campaign:

Gifted

Gifted campaigns let you turn free meals or experiences into marketing value. You offer your food or service in exchange for content. This is a great way to fill empty seats while building buzz with local micro influencers.

While top-tier creators may not apply, high-volume exposure from local creators can still help your business go viral.

Paid

Use paid campaigns when you want to reach the top 1% of influencers. You set the price and work with creators on your own terms. This gives you more control and often costs less than going through traditional influencer agencies.

Bulba takes no commission on paid campaigns, and they use the same credits as gifted ones, so your monthly plan covers both.

Both options help you attract the right creators while keeping your marketing simple and cost-effective.

Choose the Content You Want and Use Filters to Attract the Right Fit

Pick if you want a TikTok video, Instagram reel, post, or story. You can also ask influencers to tag your business, add a location, use a hashtag, or add you as a collaborator so the post shows on your profile too.

You can also control who sees your campaign by setting filters like:

• Minimum follower count
• Average views
• Engagement rate
• Influencer category (like Food, Travel, Lifestyle)

Want travel bloggers to apply? Make sure to take advantage of Bulba's "Categories" section and select "Travel" and your offer will only show to travel-focused creators.

Set Your Schedule

With Bulba, you stay in control of your calendar. You choose when influencers can visit based on what works best for your business. Here are the three easy scheduling options you can choose from:

Regular Collaboration

This format allows one influencer per time slot. It’s perfect for ongoing PR visits, weekday bookings, or filling quieter hours during lunch or dinner service.

By spacing out visits, you can give each creator a better experience while collecting a steady stream of content throughout the month.

One-Off Event

Hosting something big, like a launch night, grand opening, or seasonal party? Choose the one-off event format.

This lets multiple influencers book the same time slot so you can create buzz all at once. It’s ideal when you want to build momentum quickly and get lots of content in a short period.

Recurring Event

If you have something happening on a regular basis, like Taco Tuesdays, tasting menus every Friday, or live music on Saturdays, you should set your campaign as a recurring event.

You only need to set the schedule once, and Bulba takes care of the rest. Influencers will see the available days and apply for the ones that work best for them.

No matter which schedule you choose, you can adjust it anytime from your dashboard. You stay in charge of when people visit, and Bulba fits right into your existing service hours.

Let Influencers Come to You

With Bulba, you don’t have to spend hours sending cold DMs, pitching your business, or following up with influencers. Once your campaign is live, the hard work is already done.

Bulba uses smart filters and an inbound system to show your campaign only to creators who match your settings. You’ll hear only from influencers who meet your follower count, average views, engagement rate, and choose categories like food, travel, lifestyle, or music.

Instead of reaching out one by one, you just wait for requests. Influencers browse campaigns and apply to the ones they’re genuinely interested in. If they like your offer and meet your filters, they’ll request to visit your business.

You can then review their profile, check out their content, and approve the ones that fit your goals. It’s simple, quick, and always your choice. You stay in control without needing to do any outreach.

Track Everything in One Place

Bulba’s dashboard gives you a full view of everything happening with your campaigns, all in one place. No need to juggle emails, spreadsheets, or messages. Everything you need is right there, so you can keep track of your influencer activity without extra work.

You can easily see all your incoming requests, who you’ve approved, and which collaborations are still pending or completed. This helps you stay organized and in control at every step.

As influencers start posting, the dashboard shows real-time performance data for each post. You’ll see views, likes, shares, comments, impressions, and total reach. These stats help you understand what kind of content is working best for your business.

Try Bulba and Make Influencer Marketing Easy

Bulba is made for small hospitality and tourism businesses that want to grow through influencer marketing.

Instead of paying for ads or chasing creators, you offer a free experience like a meal or hotel stay. Influencers find your offer, apply if they’re a match, and create content that helps more people discover your business. It’s simple, affordable, and built to save you time.

No Cash Needed

You don’t need to pay influencers. Just offer something simple, like a free meal or a ticket. They create content, and your business gets more attention.

Affordable for Small Businesses

Bulba uses volume-based pricing, starting at £79 per month. You only pay for what you use, which makes it perfect for small and growing businesses.

Content Is Always Delivered

Influencers are required to post within three weeks of their visit. You never have to chase them for content.

Use the Content Anywhere

You get full rights to every post. You can share the content on Instagram, TikTok, Facebook, your website, Google profile, or even in your ads.

Reach Top Influencers

You can work with some of the top creators on Instagram and TikTok, including the top 1 percent. You can also target niche creators like food bloggers or travel influencers.

Join Bulba today and make influencer marketing simple, affordable, and stress-free!

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FAQs About How to Attract Influencers to Your Brand

How to get influencers for your brand?

Start with a clear influencer marketing strategy and know your target audience. Then, find influencers, like nano influencers or micro-influencers, who align with your brand values. Use relevant hashtags on social media platforms to spot them.

Connecting with them isn't enough; you should also focus on building a strong influencer relationship by keeping communication clear, offering value in return, and treating them like long-term partners instead of one-time promoters.

Bulba is one of the only influencer marketing platforms where social media influencers apply to you. You just launch your influencer campaigns, set filters, and let the right influencers come to you. It’s the easiest way to attract influencers to your brand without the back-and-forth.

What are the 3 R's of influencer marketing?

The 3 R’s are reach, relevance, and resonance. Reach is how many people see influencer posts. Relevance means the influencer fits your target audience and brand values. Resonance is how much their audience engages. For strong influencer marketing campaigns, focus on the right influencers, not just follower count. Nano-influencers and micro-influencers often bring better results.

How do I reach out to a brand as an influencer?

Engage with brands on social media first. Then send a short influencer outreach message sharing who you are, your niche, and how your influencer posts fit their brand. To make it easier, sign up for Bulba. It’s one of the few influencer marketing platforms where brands come to you. It helps you find influencers without cold DMs.

How to get brands to send you free stuff as an influencer?

Grow your social media with consistent posts, relevant hashtags, and content that fits your audience. Brands work with influencers who match their brand values and speak to their target audience. You don’t need millions of followers, just nano-influencers and micro-influencers are enough. Bulba helps you get free offers fast. It connects brands like yours to the right influencers that fit right into your influencer marketing budget.